Holding de Radio

Holding de Radio, also known as Grupo Rubín, is a privately owned company headquartered in Paraguay, functioning as a tier 1 media tech buyer. Founded in 1962 with approximately 100 employees, the company specializes in broadcast television and radio. Established on 29 November 1962 with the launch of its flagship station, Radio Ñandutí, by journalist and broadcaster Humberto Rubín, it operates from its Asunción headquarters. The company coordinates a portfolio of talk radio, alternative rock, and contemporary musical stations that serve as platforms for news broadcasting and socio-political discussion in Paraguay. The organization distributes its acoustic programming via high-power terrestrial transmitters and digital platforms, targeting adult, urban professional, and youth consumer segments.