Radio Urbana

Radio Urbana, a publicly owned company headquartered in Asunción, Paraguay, operates commercially as Urbana 106.9 FM. Functioning as a private commercial radio broadcasting company and a tier 1 media tech buyer, it was launched in 2005 by the mass media division of Grupo Vierci, which also serves as its parent company. The company employs approximately 20 individuals. Radio Urbana legally registers its digital and technical operations under the group's central broadcasting banner, TV Acción S.A., with its programming engineered to capture urban young professionals and adult-contemporary demographics. Its specialized programming grid focuses on Top 40, alternative rock, indie pop, electronic music, and hit tracks from the 1990s and 2000s.