La Tribu

La Tribu, also known as Radio Uno, is a privately owned company headquartered in Paraguay, operating as a subsidiary of Grupo JBB. Founded in 2016, the company employs approximately 20 individuals and specializes in broadcast television and radio, functioning as a tier 1 media tech buyer. The entity operates legally under the licensed broadcast identity ZP4 as a private commercial talk-radio broadcasting enterprise based in Asunción. The station maintains a legacy from Radio Uno, which was originally founded in 1955 as Radio Asunción and launched as Radio Uno in 1992. Following its acquisition in 2016 by Grupo JBB, the station underwent corporate and artistic rebranding, with its regular broadcast identity officially shifting to La Tribu 650 AM in early 2026. The network serves adult-contemporary and corporate professional demographics, supported by an administrative and production team composed of media professionals including investigative journalists, legal commentators, political analysts, and field reporters.