Hunan Broadcasting System, also known as HBS, is a State Owned media conglomerate headquartered in China. Founded in 1970 and employing approximately 6,000 individuals, the company reported $1.5B in revenue as of 2023 and operates as a tier 1 media tech buyer. The company's main product is broadcast television and radio, functioning as China’s second-largest media conglomerate. HBS offerings include its satellite channel, Hunan Satellite TV (Hunan TV), and its OTT platform, Mango TV. The company functions as a "Converged Entertainment Powerhouse," integrating traditional broadcasting with AI-driven content production, VR/AR experiences, and an ecosystem of "T-Pop" (Thai and Chinese pop culture) and high-production-value variety shows.
Mango Excellent Media Co Ltd projects its 2025 net profit to reach between 1.1 and 1.4 billion yuan, as announced on January 29, 2026. This forecast follows an upward trend observed in the digital media sector on January 14, 2026, where Mango Excellent Media's performance tracked other entities like People's Daily Online and Visual China. Earlier, on December 29, 2025, Mango Excellent Media, alongside Dianguang Media and other partners, established Zhangjiajie Mango Cultural Tourism Co. Ltd. The new entity was capitalized at 180 million yuan and its business scope includes Internet information services, construction engineering design and construction, and catering services.
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Hunan Broadcasting System offers 3 products in the media and telecoms services industry. Hunan Broadcasting System's product portfolio comprises of broadcast television and radio.
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Hunan Broadcasting System's revenues were over $1B in 2023. Caretta Research has split Hunan Broadcasting System's revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to Hunan Broadcasting System's revenue breakdown subscribe to Caretta Portal.
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