Identity is a privately owned, UK-based live events agency employing approximately 190 people as of 2023. The company provides a full range of services for the production of large-scale events, focusing on high-profile projects. Its operations are international in scope.
Identity explored how choosing the right registration software impacts event experiences, emphasizing seamless data integration and user experience prioritization. Dan Colborne, Executive Creative Director at Identity, explained the strategic importance of storytelling in experiential activations, highlighting its role in connecting with audiences and embodying brand values. Janet Dodd, Chief Strategy Officer at the Human Network, discussed the value of agencies acting as strategic partners to build strong client relationships. Identity received recognition as one of the Power 30 Most Sustainable Agencies 2024-25 by event:decision and Micebook. Finally, Malcolm Ché, Head of Strategy & Innovation at Identity, described the "Armchair Heist" activation, which aims to improve awareness and understanding of cyber threats through emotional experiences.
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