Iflix, a privately owned company headquartered in Malaysia, was founded in 2014 and maintains an estimated 100 employees. Specializing in media and TV services, the company reported $52.6M in revenue as of 2023 and functions as a tier 2 media tech buyer. It operates as an Over-The-Top (OTT) video-on-demand streaming service focusing primarily on emerging markets across Southeast Asia, the Middle East, and Africa. Originally designed to address piracy and low subscription rates in these regions, Iflix offered a freemium model, combining ad-supported free viewing with premium subscriptions at a lower cost than global rivals. Its content strategy centered on hyper-local original productions and licensed local content from over 150 global studios, complemented by partnerships with local telecom companies for distribution. In June 2020, Iflix was acquired by the Chinese technology giant Tencent Holdings. Its content, technology, and resources were subsequently integrated into Tencent’s global streaming platform, WeTV, where the service now operates as WeTV iflix to bolster Tencent's presence in the Southeast Asian market.
Mark Britt, former CEO, was involved in the founding of two companies. First, a mobile-first digital commerce platform, Flood, was founded by Britt and others. Flood creates marketplaces for businesses in emerging markets. Second, Britt co-founded TMRW, a healthcare brand aiming to reinvent preventative healthcare, with Mat Baxter and Karima Asaad. TMRW launched a brand campaign featuring real customers and appointed Sabina Read as its resident psychologist. A separate news story reported on Britt's personal life, noting the sale of his home.
Iflix offers 2 products in the media and telecoms services and media tech industries. Iflix's product portfolio comprises of media managed services and media and TV services.
Subscribe for full access to Iflix's products in full detail
Iflix's revenues were less than $100M in 2023. Caretta Research has split Iflix's revenue into 2 different product categories, the largest of which is video streaming. For full access to Iflix's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Iflix's revenue in full detail
Subscribe for full access to Iflix's products in full detail 
