Indian Super League is a Privately Owned entity headquartered in India. It operates under Football Sports Development (FSDL). Founded in 2013, it functions as a tier 1 media tech buyer. The company operates a men's professional football league, which represents the highest-level league within the Indian football system.
The All India Football Federation's (AIFF) Executive Committee agreed on March 29, 2026, that bidders looking to own and manage commercial rights for its men's tournaments, including the Indian Super League, would present their proposals to ISL clubs. This followed news on March 9 that streaming platform FanCode acquired exclusive global media rights to the Indian Super League at what appeared to be a significant drop from the previous fee. Earlier, on March 5, top-tier football clubs found themselves at loggerheads with the AIFF after the governing body unilaterally invited bids for commercial rights of its properties, including the Indian Super League, where clubs fund 60% of the costs. Previously, on January 31, ISL clubs informed the AIFF that "no expansion or alteration is acceptable at this stage," effectively blocking the inclusion of Churchill Brothers FC in the league, despite the federation seeking their views. This action came after the AIFF called a snap tender for media rights to the Indian Super League on January 19, following an unsuccessful process to find a new commercial partner for the competition.
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Indian Super League offers 2 products in the sports and media and telecoms services industries. Indian Super League's product portfolio comprises of soccer and search, social, and retail media.
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