Magnifi, a privately owned company founded in 2016 and headquartered in India, specializes in video analysis and editing technologies. With a team of 120 employees, the company offers platform solutions for the transformation and digital outreach of sports content. Magnifi's products and services are designed for users of all skill levels, making it accessible to a wide range of individuals and organizations. As of 2023, the company's annual revenue is less than $10 million.
On 11th September 2024, Magnifi, an AI-driven video editing and automated highlights generation SaaS platform, announced the appointment of Elliot Renton as the Senior Vice President for the Asia Pacific region. Renton will be responsible for driving strategic growth for Magnifi across the sports media and entertainment industries. In other news, Magnifi integrated with Singular.live, a leader in live HTML graphics, to provide enhanced graphics and social media capabilities. This integration expands Magnifi's partner ecosystem and enables sports fans to enjoy improved graphical overlays during games. Additionally, Magnifi was featured on StreamTime Sports, where co-hosts Nick Meacham and Chris Stone discussed the role of social media and the power of artificial intelligence (AI) to monetise sports content, with Ross Tanner, Senior Vice President at Magnifi.
Magnifi's customers primarily consist of streaming services and sports tickets, merchandise and sponsorship companies. Examples of Magnifi's customers include The University of New Mexico, Federação Paulista de Futebol (FPF) and Professional Squash Association (PSA). Magnifi has commercial and technical partners like Sportfive and Linius.
Subscribe for full access to Magnifi's products in full detail 
