Magnifi is a privately owned company headquartered in India. Founded in 2016, it operates with approximately 130 employees and reported $2.5M in revenue as of 2024. The company functions as a tier 3 media tech buyer. Specializing in production and post-production, Magnifi, a service from VideoVerse, delivers video analysis and editing technologies. These technologies are designed for users of all skill levels, offering platform solutions for the transformation and digital outreach of sports content.
On March 10, 2026, Reuters Imagen announced its collaboration with Magnifi to integrate AI-powered tagging technology on the Imagen platform. This integration aims to automate highlights from live and archive video, which is intended to accelerate monetization and secure distribution at scale.
Magnifi's customers primarily consist of higher Education and spectator Sports companies. Examples of Magnifi's customers include University of New Mexico, Professional Squash Association (PSA) and Federacao Paulista de Futebol (FPF). Magnifi has commercial and technical partners like Sportfive and Linius.
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