Magnifi, also known as VideoVerse, is a privately owned company headquartered in India. Founded in 2016, the company has approximately 130 employees and reported $2.5M in revenue as of 2024. The company specializes in production and post-production, delivering video analysis and editing technologies that are designed for users of all skill levels, offering platform solutions for the transformation and digital outreach of sports content.
On August 27, 2026, Sportz Interactive (SI), a Marathon Edge Partners-backed sports technology company, acquired Magnifi, an AI-powered video clipping and content platform. The acquisition aims to expand SI's FanOS product stack, strengthen its technology and delivery capabilities, and grow its international presence across the Americas, EMEA, and APAC markets, adding AI-led video capabilities and talent. Previously, on June 26, 2026, Magnifi developed technology that uses artificial intelligence to send personalized video responses to customer emails and text messages, intended to replace traditional auto-reply systems. Doug Dibert Jr., Magnifi's founder, indicated the platform analyzes incoming messages and automatically delivers a pre-recorded human video response tailored to the customer's question.
Magnifi's customers primarily consist of spectator Sports and higher Education companies. Examples of Magnifi's customers include Federacao Paulista de Futebol (FPF), Professional Squash Association (PSA) and University of New Mexico. Magnifi has commercial and technical partners like Linius and Sportfive.
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