Magnifi, a privately owned Indian company founded in 2016, provides video analysis and editing technology. Employing approximately 120 people, the company's platform focuses on streamlining the production and post-production of video content, particularly for sports, aiming to improve content transformation and digital distribution. In 2023, Magnifi (operating under the VideoVerse brand) reported revenues under $10 million.
Magnifi participated in the NAB Show 2025, with its booth listed among the top 10 must-visit booths. Additionally, FinTech Breakthrough named Magnifi the Best Retail Investment Company for 2025, marking the second consecutive year receiving this award. Magnifi also released content discussing data security and sharing in sports broadcasting, focusing on content protection in a digital environment, and another piece detailing how AI can maximize video production while minimizing budget constraints.
Magnifi's customers primarily consist of spectator Sports companies. Examples of Magnifi's customers include Federação Paulista de Futebol (FPF), The University of New Mexico and Professional Squash Association (PSA). Magnifi has commercial and technical partners like Sportfive and Linius.
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