Magnifi, a privately owned Indian company founded in 2016, provides video analysis and editing technology. Employing approximately 130 people, the company's platform focuses on streamlining the production and post-production processes for sports content, aiming to improve both content transformation and digital reach. As of 2024, Magnifi's annual revenue was under $10 million.
Minute Media acquired VideoVerse, a firm offering video content solutions, on Tuesday morning. This acquisition included VideoVerse's AI-based platform, Magnifi, which edits sports video content into short highlights and clips for various media platforms. Separately, Hydrolix, a company providing a streaming data lake, will showcase a new anomaly detection product, new integrations, and platform updates at IBC2025.
Magnifi's customers primarily consist of spectator Sports and media and TV services companies. Examples of Magnifi's customers include Federacao Paulista de Futebol (FPF), Professional Squash Association (PSA) and The University of New Mexico. Magnifi has commercial and technical partners like Linius and Sportfive.
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