It Works Group
It Works Group, a privately owned German company founded in 1997, is a public media agency specializing in real-time bidding (RTB) and programmatic advertising. Employing approximately 60 people, the company's 2023 revenue was less than $10 million. It provides services including analysis, strategy development, and campaign execution across various public media channels such as out-of-home (OOH), digital out-of-home (DOOH), and mobile advertising. It Works Group serves a range of clients, from advertising agencies to advertisers themselves, offering consulting, optimization, booking, and monitoring services.

Revenue

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Founded

1997

Headcount

59

Headquarters

Germany

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Similar Companies

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It Works Group offers products in the ad tech industry. It Works Group's product portfolio comprises of RTB and programmatic.
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It Works Group's revenues were less than $10M in 2023. All the revenue comes from demand side platform (DSP).
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