Legend

Legend, also known as L1, is a Publicly Owned company headquartered in Jersey, operating as a subsidiary of Genius Sports. Founded in 2004 with approximately 540 employees, the company specializes as an international media and technology firm that builds and operates online brands within the sports betting, gaming, and personal finance sectors. Legend manages a portfolio of over 25 global brands that reach an annual audience of 300 million users across 100 countries. In February 2026, the company was acquired by Genius Sports with the stated aim to integrate Legend’s consumer reach with Genius Sports’ data and technology infrastructure.