Legend, also known as L1, is a Publicly Owned company headquartered in Jersey, operating as a subsidiary of Genius Sports. Founded in 2004 with approximately 540 employees, the company specializes as an international media and technology firm that builds and operates online brands within the sports betting, gaming, and personal finance sectors. Legend manages a portfolio of over 25 global brands that reach an annual audience of 300 million users across 100 countries. In February 2026, the company was acquired by Genius Sports with the stated aim to integrate Legend’s consumer reach with Genius Sports’ data and technology infrastructure.

Revenue

Founded

2004

Headcount

533

Headquarters

Jersey

Primary Segment

Other

Ownership

Publicly Owned

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Legend offers products in the media tech industry. Legend's product portfolio comprises of sports tech.
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