News Summary:
LiveX, a domestic beauty platform company, opened its second and third K-beauty salon brand "WENEED" stores in Nagoya, Japan, on June 26, accelerating its expansion into the Japanese market. Earlier in June, LiveX's TAMZ platform also began targeting Southeast Asia, the Middle East, and North American markets, following its presence in Japan and Taiwan, with plans for localization strategies reflecting consumer characteristics. On June 2, LiveX appointed hair artist "Director Seal" as its creative director to enhance brand competitiveness and global business, entrusting Director Seal with establishing design directions and educational systems for salon brands WENEED, WENEED BLACK, and SALON A. Previously, on May 26, the K-beauty company reported approximately 3,000 visitors to a pop-up store it operated on May 23 at Senne in Seongsu-dong, Seoul, with on-site and linked sales reaching about five times the original target.