Magine Pro, a privately owned Swedish company founded in 2011, develops video business systems. Employing approximately 60 people, the company provides technology for creating live, linear television and video-on-demand streaming services. In 2023, its revenue was less than $10 million.
Magine Pro released a free e-guide detailing four UX essentials for Smart TV OTT apps, emphasizing the importance of user engagement in areas such as login, content discovery, and playback. Another publication highlighted the significance of first impressions in Smart TV OTT apps. A news article noted Netflix's move into content aggregation, citing a partnership with TF1 as an example. Magine Pro also published an article advising companies to prepare for IBC 2025 and to reassess their streaming strategies. Finally, Magine Pro offered five ways to optimize streaming services during the summer slowdown.
Magine Pro's customers primarily consist of online Audio and Video Media, online Media and telecoms services companies. Examples of Magine Pro's customers include Paus, Telefonica and Cinewax.
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