Max Sports Media

Max Sports Media is a privately owned company, headquartered in South Korea, with parent companies including the Korea Handball Federation and the Korea Professional Football Federation. Founded in 2023, the company employs approximately 40 individuals. Functioning as a tier 1 media tech buyer, the company specializes in broadcast television and radio. As a South Korean sports broadcasting network and digital media company, it is recognized as the official broadcasting partner for several professional and semi-professional sports leagues in Korea, with a focus on the K League 2 (professional football) and the Handball H League. The network provides high-definition live coverage, original analysis programs, and educational sports content, serving as an exhibition window for niche and regional sports. It also operates as an exclusive broadcaster for events such as the European Handball Federation (EHF) Champions League Final 4 and specialized K League 2 segments, expanding the domestic viewership of diverse sporting disciplines.