Max Sports Media

Max Sports Media is a privately owned company headquartered in South Korea. Its parent companies include the Korea Handball Federation and the Korea Professional Football Federation. Founded in 2023, it employs approximately 40 individuals and reported $18.5M in revenue as of 2023. Its main product is broadcast television and radio. The company operates as a specialized South Korean sports broadcasting network and digital media company, primarily recognized as the official broadcasting partner for several professional and semi-professional sports leagues in Korea, with a strong focus on the K League 2 (professional football) and the Handball H League. It functions as a dedicated exhibition window for niche and regional sports, providing high-definition live coverage, original analysis programs, and educational sports content. As an exclusive broadcaster for events such as the European Handball Federation (EHF) Champions League Final 4 and specialized K League 2 segments, the company contributes to expanding the domestic viewership of diverse sporting disciplines.