McGill University Athletics and Recreation, a state-owned entity headquartered in Canada, was founded in 1821 and employs approximately 180 individuals. The organization reported $122.6M in revenue as of 2023 and functions as a tier 1 media tech buyer, with its main product being Media and TV services. Additionally, the university department encompasses 28 intercollegiate teams with an athletic program that has achieved multiple championship titles, alongside numerous competitive clubs, an Intramural program, and a range of fitness and recreation offerings.

Revenue

Founded

1821

Headcount

177

Headquarters

Canada

Primary Segment

Search, social, and retail media

Ownership

State Owned

News Summary:

Eloa Latendresse-Regimbald of the McGill University Redbirds was selected in the seventh round, 58th overall, by the Edmonton Elks in the 2026 CFL Canadian Draft on April 27, becoming the sixth McGill quarterback ever drafted and the first since 1966. This follows discussions on April 1 that identified him as a prospect who could be a strong match for a CFL team, despite earlier reports on March 26 indicating scouts' reservations about his passing efficiency and his openness to a position change, acknowledging his dual-threat ability at the university level. Previously, Nicolas Germain led McGill's efforts at the 2026 YONEX Canadian University/College Badminton Championships from March 21-23, reaching the quarter-finals in both men's singles and men's doubles, as McGill placed eighth in the team competition. Earlier in March, Sophie Courville of the McGill Martlets helped Canada secure a bronze medal in the women's team competition at the FISU World University Cross Country Championships, held March 14-15.

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McGill University Athletics and Recreation offers products in the media and telecoms services industry. McGill University Athletics and Recreation's product portfolio comprises of search, social, and retail media.
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McGill University Athletics and Recreation's revenues were less than $250M in 2023. All the revenue comes from search, display and digital publishing.
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