McGill University Athletics and Recreation, a state-owned entity headquartered in Canada, was founded in 1821 and employs approximately 180 individuals. The organization reported $122.6M in revenue as of 2023 and functions as a tier 1 media tech buyer, with its main product being Media and TV services. Additionally, the university department encompasses 28 intercollegiate teams with an athletic program that has achieved multiple championship titles, alongside numerous competitive clubs, an Intramural program, and a range of fitness and recreation offerings.
McGill University graduate Dr. Shaunna Burke summited Mount Everest on March 23, as reported on May 23, successfully completing her quest to become the first woman with incurable Stage 4 breast cancer to reach the world's highest peak. This achievement followed an update on May 18 detailing her rigorous climb. Earlier in May, on May 14, McGill University Redbirds hockey player Patrick Larkin, 25, signed a one-year contract with the Nottingham Panthers of the Elite Ice Hockey League, the United Kingdom's top professional division. On May 1, McGill rowers secured victories in both the men's and women's varsity eight races at the fourth annual Toronto-McGill Rowing Challenge, marking the centennial of a historic rivalry, despite the University of Toronto claiming overall bragging rights. Previously, on April 27, Eloa Latendresse-Regimbald of the McGill University Redbirds was selected 58th overall in the seventh round by the Edmonton Elks in the 2026 CFL Canadian Draft. The 6-foot-4 quarterback became the first McGill signal-caller drafted since 1966 and the sixth in the university's history.
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McGill University Athletics and Recreation offers products in the media and telecoms services industry. McGill University Athletics and Recreation's product portfolio comprises of search, social, and retail media.
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McGill University Athletics and Recreation's revenues were less than $250M in 2024. All the revenue comes from search, display and digital publishing.
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