Merkle Italia

Merkle Italia, a privately owned company headquartered in Italy and a subsidiary of Merkle, was founded in 2022, employs approximately 70 individuals, and reported $7.9M in revenue as of 2023. The company functions as an advertising, marketing, and media agency, specializing in customer experience management (CXM). It develops digital solutions that guide clients toward digital transformation and builds personalized customer experiences throughout the customer journey, from the first contact. The company's mission is to devise ways to connect businesses and people, creating lasting relationships. Merkle Italia was formed from the consolidated digital, data, and analytics capabilities of dentsu, operating from two offices in Rome and Milan.