MicroAd, a privately owned company headquartered in Japan, was founded in 2007 and employs approximately 180 individuals. Its main product focus is RTB and programmatic solutions. The company operates as an Ad Platform company, offering UNIVERSE Ads, a Demand-Side Platform (DSP), and MicroAd COMPASS, a Supply-Side Platform (SSP). It provides solutions to advertisers for optimized ad serving and to publishers for revenue maximization. In June 2011, MicroAd launched “MicroAd BLADE”, a Japanese DSP featuring RTB and integration with major exchanges and SSPs.

2024 Revenue

Founded

2007

Headcount

176

Headquarters

Japan

Primary Segment

RTB and programmatic

Ownership

Privately Owned

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MicroAd offers 2 products in the ad tech and services industry. MicroAd's product portfolio comprises of RTB and programmatic.
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Caretta Research has split MicroAd's revenue into 2 different product categories, the largest of which is demand side platform (DSP). For full access to MicroAd's revenue breakdown subscribe to Caretta Portal.
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