MicroAd

https://www.microad.co.jp/
https://www.linkedin.com/company/microad-inc-/

MicroAd, a privately owned company headquartered in Japan, was founded in 2007 and employs approximately 180 individuals. The company operates as an Ad Platform provider, offering solutions for both advertisers and publishers. Its offerings include UNIVERSE Ads, a Demand-Side Platform (DSP), and MicroAd COMPASS, a Supply-Side Platform (SSP). MicroAd provides solutions to advertisers, such as optimized ad serving, and to publishers, focusing on the maximization of revenue. In June 2011, MicroAd, Inc. launched "MicroAd BLADE," a Japanese DSP featuring Real-Time Bidding (RTB) capabilities and integration with major exchanges and SSPs.

Revenue

Founded

2007

Headcount

176

Headquarters

Japan

Primary Segment

RTB and programmatic

Ownership

Privately Owned

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MicroAd offers 2 products in the ad tech and services industry. MicroAd's product portfolio comprises of RTB and programmatic.

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MicroAd's revenues were less than $50M in 2023. Caretta Research has split MicroAd's revenue into 2 different product categories, the largest of which is demand side platform (DSP). For full access to MicroAd's revenue breakdown subscribe to Caretta Portal.

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