Mistplay, a privately owned Canadian company founded in 2016, operates a mobile gaming loyalty program. Employing approximately 210 people, the platform boasts over 30 million lifetime installs globally (Android only) and features over 400 games. Users earn rewards, redeemable for gift cards, for playing games on the app. Mistplay has received several accolades, including recognition in the Singular ROI Index 2023, and placement on various Canadian Top Employer lists in 2023. In 2022, it ranked highly on Deloitte's Canadian and North American Technology Fast 50 and 500 lists, respectively. The company secured funding from GrowthCurve Capital in December 2021.

Revenue

Founded

2016

Headcount

204

Headquarters

Canada

Primary Segment

Computer Games

Ownership

Privately Owned

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Mistplay offers products in the ad tech industry. Mistplay's product portfolio comprises of RTB and programmatic.
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