Moment Factory, a privately owned company headquartered in Canada, was founded in 2001 and employs approximately 440 individuals. Operating as a media production entity, the company specializes in the production of immersive environments for visitor attractions. Moment Factory achieves this by combining video, lighting, architecture, sound, and special effects to create visitor experiences.
On July 20, 2026, the National Geographic Society's campus in Washington D.C. transformed into "Base Camp," an immersive destination centered on the National Geographic Museum of Exploration, following design work by Moment Factory. Also on July 20, Moment Factory collaborated with Google DeepMind, combining its expertise in large-scale location-based experiences with DeepMind's AI knowledge to explore generative AI video in real-world spatial applications. This follows the June 26 debut of a multi-year collaboration between Moment Factory and the National Geographic Society at the National Geographic Museum of Exploration, which features three distinct immersive experiences. Earlier, on June 22, Moment Factory contributed to a multimillion-dollar transformation of The Edge at Hudson Yards, designing a new multi-sensory environment for the sky deck.
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