Moment Factory, a privately owned company headquartered in Canada, was founded in 2001 and employs approximately 440 individuals. Operating as a media production entity, the company specializes in the production of immersive environments for visitor attractions. Moment Factory achieves this by combining video, lighting, architecture, sound, and special effects to create visitor experiences.
On December 8, 2025, Moment Factory collaborated with Matrox Video to reimagine a 360-degree multimedia environment at Cipriani 25 Broadway, transforming the iconic Beaux-Arts landmark’s HDMI-based workflow to IPMX. Previously, on December 2, 2025, the Montreal-based multidisciplinary entertainment studio announced it would future-proof its immersive experiences by utilizing Matrox ConvertIP and IPMX, allowing it to continue crafting environments where video, sound, lighting, architecture, interactivity, and special effects converge.
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