Mountain West Conference, a privately owned organization headquartered in the US, was founded in 1999. The conference, which focuses on spectator sports, has approximately 40 employees and reported $10.7M in revenue as of 2023. Functioning in intercollegiate athletics, the Mountain West works to promote the academic missions of its member institutions. It cultivates opportunities for student-athletes to compete while fostering academic achievement and sportsmanship, and is involved with the NCAA governance structure and administration of intercollegiate athletics. The conference is noted for its geographic diversity, with member institutions spanning regions from the Rocky Mountain range and high plains to desert cities and the West coast, including Air Force, Boise State, Colorado State, New Mexico, Utah State, UNLV, Nevada, Fresno State, San Diego State, San José State, a Hawai‘i football program, and a women’s soccer program at Colorado College.
Mountain West Conference recently partnered with data-driven sports and entertainment company Two Circles on April 1, 2026, to launch a full-service conference-wide marketing agency. This initiative aims to assist schools in navigating athlete compensation, offering fan-focused strategies, financial literacy, and marketing tools to compete in college athletics' evolving financial landscape and design a revenue-sharing structure. This follows news on March 30, 2026, that the Northern District of California denied the conference's motion to dismiss an antitrust action brought by the Pac-12 Conference. The lawsuit challenges escalating fees imposed for recruiting individual member schools, with the court's decision rendered on September 30, 2025. Earlier, on March 7, 2026, the Mountain West Conference solidified its presence in Las Vegas by signing a multiyear partnership with Palms Casino Resort, coinciding with its headquarters' relocation. Under the agreement, Palms will serve as an official host for championship events and support women's sports initiatives.
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