MS Now

MS Now

https://www.ms.now
https://www.linkedin.com/company/msnow/

MS Now, a privately owned company headquartered in the US and a subsidiary of Versant Media, was founded in 1996, employs approximately 810 individuals, and reported $950.0M in revenue as of 2024. Functioning as a tier 1 media tech buyer, MS Now specializes in search, social, and retail media. The company operates as a digital news and commentary platform that delivers real-time breaking news, political analysis, and original reporting. It functions as a centralized hub for current events, covering diverse categories such as the White House, Congress, the Supreme Court, culture, science, and sports. MS Now is noted for hosting content from prominent shows and figures like The Rachel Maddow Show, Morning Joe, and Nicolle Wallace, providing a multi-format experience through articles, live events, newsletters, and podcasts.

2024 Revenue

Founded

1996

Headcount

819

Headquarters

United States

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

News Summary:

MS Now, formerly known as MSNBC, plans to launch a new direct-to-consumer membership on Wednesday, September 9, which will offer subscribers 24/7 live streams, original content television programming, and direct ways to connect with its anchors, reporters, and community. On August 20, the cable news network announced the paid membership would be priced at $7.99 monthly or $79.99 annually, with an introductory rate of $39.99 for the first full year available until the end of September. This follows the company's August 19 announcement that it would introduce its inaugural MS Now Membership, marking its first direct-to-consumer product designed to enhance its existing television and digital offerings and strengthen audience engagement with its on-air talent. Earlier on August 19, MS Now first unveiled plans for this direct-to-consumer service, confirming the $7.99 monthly subscription price and the September 9 launch date.

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MS Now offers products in the media and telecoms services industry. MS Now's product portfolio comprises of search, social, and retail media.

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MS Now's revenues were over $1B in 2024. All the revenue comes from search, display and digital publishing.

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Aug

20th

2026

06:30

New Offerings, New Offerings

MS NOW Will Launch a New Membership in September

MS NOW will launch a new membership plan for a direct-to-consumer product on Wednesday, September 9. The membership will give users access to 24/7 live streams, original content, television programming, and ways to connect with anchors, reporters, and others in the community.

Cord Cutters News

Aug

20th

2026

03:50

New Offerings, New Offerings

MS NOW charges $7.99 a month for its first paid membership

The cable news network formerly known as MSNBC said on Wednesday, August 19, 2026 that it will open a paid Membership on September 9, priced at $7.99 monthly or $79.99 annually, with a $39.99 introductory rate for the first full year available until the end of September.

Aug

19th

2026

23:07

New Offerings, New Offerings

MS NOW launching new streaming service

MS NOW launching new streaming service

Aug

19th

2026

14:42

New Offerings, New Offerings

Introducing the MS NOW Membership – a New Way to Watch, Connect and Engage – Launching Wednesday, Sept. 9

NEW YORK--(BUSINESS WIRE)--Aug 19, 2026-- MS NOW will launch its inaugural Membership on Wednesday, Sept. 9, the organization’s first direct-to-consumer product. The first-of-its-kind Membership will serve as an additive experience to MS NOW's television and digital offerings, building on the audience's connection with its anchors and reporters. Copyright Business Wire 2026.

The Joplin Globe

Aug

19th

2026

11:35

New Offerings, New Offerings

MS Now to Launch $7.99 DTC Service

NEW YORK—MS Now has unveiled plans to launch its first direct-to-consumer service, which it is calling MS Now Membership, on Wednesday, Sept. 9 for a monthly subscription price of $7.99.

Aug

19th

2026

09:03

Events, Events and Conferences, New Offerings

MS NOW Reveals New Member Tier Prices In Bet On Loyalty

As it forges a new identity outside of NBCUniversal, the left-leaning cable stalwart MS NOW is betting on membership as a major revenue driver. The channel’s chief, Rebecca Kutler, unveiled what she described as “the first step in a long-term strategy to deepen our relationship with audiences,” namely a $7.99 per month or $79.99 annual subscription to the outlet in a tier that will launch Sept.

The Hollywood Reporter

Aug

19th

2026

08:43

New Offerings, New Offerings

MS NOW to Launch Subscription ‘Membership’ Service in September for $7.99 per Month

MS NOW is betting its followers need more than news and opinion in the moment. The Versant-backed news outlet unveiled its most detailed plans yet around the launch of a new subscription based “Membership” service that is expected to debut in September for $7.99 per month or $79.99 annually.

Aug

11th

2026

06:30

New Offerings, New Offerings

MS NOW enters ‘State of Play’ with traditional look with some twists

MS NOW debuted “State of Play with Peter Alexander,” the latest addition to its broader revamped dayside lineup, with a collection of graphics that play tribute to some of the traditions of Washington, D.C. The show, anchored by former NBC News anchor and correspondent Peter Alexander, originates from Studio N5 inside MS NOW’s Washington, D.C., bureau.

Aug

10th

2026

06:30

Management Changes, B2B Tag, Management Changes

Q&A: Peter Alexander wants facts, not shouting matches, at MS NOW

Peter Alexander returned to television last week. It seems odd to say “returned” because Alexander has spent most of the past 22 years on American TV screens, covering some of the country’s biggest news stories. In fact, over 22 years at NBC News, Alexander did just about everything a TV journalist could do.

Aug

7th

2026

06:30

Hormuz deal: uncertainty leaves waterway in dire straits of dark transits, attacks and rising costs

Oman has reportedly agreed to a framework for a deal with Iran that may provide a mechanism to temporarily reopen the Strait of Hormuz. US media outlet MS NOW, citing "Middle East diplomats with knowledge of the negotiations", said no details were provided on the deal or its terms, but one source, an Iranian official, said the deal would be temporary and would not include tolls on commercial ships.

Aug

3rd

2026

08:35

Peter Alexander’s MS NOW Show to Debut Next Week

Peter Alexander’s new MS NOW program will debut Monday, Aug. 10, the network announced on Monday, formally launching the former NBC News White House correspondent into the role he was hired for earlier this year. “State of Play with Peter Alexander” will air weekdays at 11 a.m. ET from Washington, D.C., with Alexander also serving as MS NOW’s chief national reporter and a breaking news anchor.

Aug

3rd

2026

08:35

Management Changes, Management Changes

MS NOW Sets Debut For Peter Alexander’s Weekday Show

Peter Alexander‘s new show on MS NOW will debut on Aug. 10, marking his switch from NBC News earlier this year. State of Play with Peter Alexander will air weekdays at 11 a.m. ET. Alexander also will serve as the MS NOW’s chief national reporter and breaking news anchor.

Deadline Hollywood

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