MTS, also known as Telekom Srbija, is a state-owned company headquartered in Serbia. Founded in 1997, the company operates with approximately 2,850 employees and reported $1.9B in revenue as of 2024, functioning as a tier 1 media tech buyer. The company specializes in telecommunications, providing fixed-line, mobile, television, and internet communication services under the MTS brand to three regional markets in Serbia, Bosnia and Herzegovina, and Montenegro.
Telekom Srbija recently selected SAS, a data and AI company, to modernize its customer engagement and scale AI-driven marketing. On July 30, 2026, the company announced its deployment of SAS Customer Intelligence 360, SAS Intelligent Decisioning, and SAS Viya to unify campaign management, planning, orchestration, and execution into a single environment. This initiative aims to deliver real-time, personalized customer experiences and eliminate fragmented communications. Previously, on January 29, 2026, Telekom Srbija Group and its subsidiary Mtel utilized Ciena's coherent optical solutions to enhance network connectivity between Serbia and Bosnia-Herzegovina. This network upgrade supports 5G readiness and facilitates integration into European connectivity routes.
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MTS (Telekom Srbija) offers 10 products in the media and telecoms services industry. MTS (Telekom Srbija)'s product portfolio comprises of media and TV services, telecoms and consumer electronics.
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MTS (Telekom Srbija)'s revenues were over $1B in 2024. Caretta Research has split MTS (Telekom Srbija)'s revenue into 7 different product categories, the largest of which is pay-TV. For full access to MTS (Telekom Srbija)'s revenue breakdown subscribe to Caretta Portal.
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