News Summary:
MultTV, a company specializing in headend sharing and streaming, launched its VoD service on April 15, 2022, offering ISPs another streaming option. On January 26, 2020, they held a webinar titled "How to Boost Your ISP Business with Pay TV Products." On November 25, 2020, they hosted a special webinar on Sales Training, Content, and Marketing, featuring Carolina Straccia, their marketing manager, and guest speakers Gracy Silva from Warner Media - Turner, Nayara Matiel from The Walt Disney Company, and Maria Cecilia from NIPBR. The full content is available on their blog. According to data revealed by Kantar Ibope Media, over 205 million Brazilians watched content on linear TV channels in 2021. The company also reported that 98% of people watched video content, including any content on open or closed TV at home, in the first quarter of 2022. Marcelo Pinheiro, CEO of NIPBr and partner at MultTV, claims that MultTV created the first headend in Brazilian pay TV history and now operates with state-of-the-art technology. He emphasizes that the company was founded with its own rules, allowing it to launch various products in the future.
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