Murf AI, a privately owned company headquartered in the United States, was founded in 2020 and employs approximately 60 individuals. The company functions as a software development firm specializing in generative AI, particularly for voice audio applications, leveraging artificial intelligence.
Murf AI's AI voice generator is built around a studio workflow, enabling the production of voiceovers for videos, e-learning, and presentations, a distinction noted in a September 16, 2026 comparison with other AI voice generators. This follows the company's plan, announced on September 13, 2026, to release an updated version of its Falcon conversational voice model within three weeks. Co-Founder and CEO Ankur Edkie stated the upgrade seeks to give Murf AI a sharper competitive edge in the expanding global voice-AI market.