New Zealand Rugby (NZR)
New Zealand Rugby, also known as NZR, is a privately owned entity headquartered in New Zealand. Founded in 1892, with approximately 340 employees, the organization reported $172.6M in revenue as of 2024 and functions as a tier 1 media tech buyer. The company specializes in spectator sports and serves as the governing body for rugby union within New Zealand.

2024 Revenue

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Founded

1892

Headcount

338

Headquarters

New Zealand

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

New Zealand Rugby (NZR) was recently a point of comparison as Rugby Australia (RA) reported a significant $262 million revenue and a $70.6 million surplus for its 2025 British and Irish Lions year on April 30. Earlier, on April 26, legendary fly-half Dan Carter expressed confidence in the All Blacks' future performance despite recent coaching upheaval, referencing NZR's decision in January to axe Scott Robertson as the senior national team's head coach after two years into his four-year contract. This followed the official confirmation by NZR on April 21 of a major reshuffle of the All Blacks' high-performance and medical staff under new head coach Dave Rennie, which included mental skills guru Gilbert Enoka returning for the 2027 Rugby World Cup cycle; former All Blacks and Black Ferns coach Wayne Smith facilitated Enoka's return to link him with Rennie, as detailed on April 25. Previously, on April 23, Rugby Australia chief executive Phil Waugh reported constructive discussions with NZR regarding a proposed Anzac Day Bledisloe Cup Test, an idea initially put forward by RA in 2024.

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New Zealand Rugby (NZR) offers 5 products in the sports and media and telecoms services industries. New Zealand Rugby (NZR)'s product portfolio comprises of sports tickets, merchandise and sponsorship, search, social, and retail media and contact sports.
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New Zealand Rugby (NZR)'s revenues were less than $250M in 2024. Caretta Research has split New Zealand Rugby (NZR)'s revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to New Zealand Rugby (NZR)'s revenue breakdown subscribe to Caretta Portal.
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Examples of New Zealand Rugby (NZR)'s suppliers include STATSports and Broadcast Virtual.

Example Suppliers

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New Zealand Rugby (NZR) sells broadcasting rights of its 2 rugby Union competitions globally. New Zealand Rugby (NZR) currently holds 2 broadcasting rights for sports competitions including rugby union.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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