New Zealand Rugby, also known as NZR, is a privately owned entity headquartered in New Zealand. Founded in 1892, the organization has approximately 340 employees and reported $172.6M in revenue as of 2024. Functioning as the governing body for rugby union in New Zealand, it is also recognized as a tier 1 media tech buyer.
Former All Blacks manager Darren Shand stated on February 5, 2026, that New Zealand Rugby (NZR) "failed" previous head coaches Ian Foster and Scott Robertson, attributing this to NZR's process of requiring coaches to form a prospective backroom team before securing the job, which Shand believed left them "always fighting a losing" battle post-hiring. This followed the confirmation on February 4, 2026, that Dane Coles joined the New Zealand Rugby panel as a player representative to select the next All Blacks coach. Previously, on January 31, 2026, NZR reportedly approached Sir Steve Hansen and Ian Foster to gauge their interest in applying for the vacant All Blacks head coach position, though their willingness to return to roles they vacated in 2019 and 2023, respectively, remained unclear. Earlier in January, the announcement of a fourth Test between the Springboks and All Blacks in the US generated a "noticeable and growing swell of unease, confusion, and resistance" on January 29, 2026. On the same day, Rugby Australia chair Dan Herbert expressed belief that a historic Anzac Day Test between the Wallaroos and New Zealand could help unlock an annual Bledisloe Cup clash on Anzac Day, a proposal previously deemed "not viable" by NZR's former CEO Mark Robinson when Rugby Australia lobbied for it last year.
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New Zealand Rugby (NZR) offers 3 products in the sports and media and telecoms services industries. New Zealand Rugby (NZR)'s product portfolio comprises of media and TV services and contact sports.
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New Zealand Rugby (NZR)'s revenues were less than $250M in 2024. Caretta Research has split New Zealand Rugby (NZR)'s revenue into 2 different product categories, the largest of which is rugby Union. For full access to New Zealand Rugby (NZR)'s revenue breakdown subscribe to Caretta Portal.
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New Zealand Rugby (NZR) has suppliers like Broadcast Virtual.
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New Zealand Rugby (NZR) sells broadcasting rights of its 2 rugby Union competitions globally. New Zealand Rugby (NZR) currently holds 2 broadcasting rights for sports competitions including rugby union.
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