Nexstar Digital, a privately owned subsidiary of Nexstar Media Group, was founded in 2017. Employing approximately 130 people, it is headquartered in the US. The company's primary business is providing marketing and agency technology. In 2023, its revenue was less than $25 million. Nexstar Digital manages a collection of digital assets, including the Nexstar Network, The CW, The Hill, NewsNation, and BestReviews, offering localized content and advertising services across multiple platforms. Its technology allows for customized advertising campaigns targeting specific audiences.
On January 5, 2024, Nexstar announced the appointment of Taylor Scott as Head of Product for TheHill.com. Jeff Moriarty, Chief Product Officer – Digital, and Joe Ruffolo, SVP and GM The Hill, made the announcement. Two other news items featured Andrea Mooney, VP of Audience Platforms at Nexstar Digital, discussing the company's data strategies in relation to BlueConic. The exact dates of these discussions are not specified.
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Nexstar Digital offers products in the ad tech industry. Nexstar Digital's product portfolio comprises of marketer and agency technology.
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Nexstar Digital's revenues were less than $25M in 2023. All the revenue comes from advertising creative management platform (CMP).
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