Privately owned Nexstar Digital, a division of Nexstar Media Group, is headquartered in the US. Founded in 2017, the company operates with approximately 130 employees and reported $17.6M in revenue as of 2023. Nexstar Digital specializes in marketer and agency technology, operating a portfolio of digital properties that offer hyper-local content and verticals for consumers and advertisers, allowing audiences to choose how they access content. The company utilizes proprietary advertising technologies to enable advertisers in creating personalized omnichannel marketing programs designed to target custom audiences and improve consumer experiences across all platforms. Nexstar Digital is comprised of the Nexstar Network, The CW, The Hill, NewsNation, and BestReviews.
On January 5, 2024, Nexstar announced the appointment of Taylor Scott as Head of Product for TheHill.com. Jeff Moriarty, Chief Product Officer – Digital, and Joe Ruffolo, SVP and GM The Hill, made the announcement. Two other news items featured Andrea Mooney, VP of Audience Platforms at Nexstar Digital, discussing the company's data strategies in relation to BlueConic. The exact dates of these discussions are not specified.
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Nexstar Digital offers products in the ad tech and services industry. Nexstar Digital's product portfolio comprises of marketer and agency technology.
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Nexstar Digital's revenues were less than $25M in 2023. All the revenue comes from advertising creative management platform (CMP).
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