Nexstar Digital, a privately owned company headquartered in the United States and a division of Nexstar Media Group, was founded in 2017 and employs approximately 130 individuals. The company operates in the marketer and agency technology sector, maintaining a portfolio of digital properties that provide hyper-local content and verticals for consumers and advertisers, enabling audiences to choose content access methods. Nexstar Digital leverages proprietary advertising technologies to facilitate personalized omnichannel marketing programs that target custom audiences and enhance consumer experiences across platforms. Its operations encompass the Nexstar Network, The CW, The Hill, NewsNation, and BestReviews.
On January 5, 2024, Nexstar announced the appointment of Taylor Scott as Head of Product for TheHill.com. Jeff Moriarty, Chief Product Officer – Digital, and Joe Ruffolo, SVP and GM The Hill, made the announcement. Two other news items featured Andrea Mooney, VP of Audience Platforms at Nexstar Digital, discussing the company's data strategies in relation to BlueConic. The exact dates of these discussions are not specified.
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Nexstar Digital offers products in the ad tech and services industry. Nexstar Digital's product portfolio comprises of marketer and agency technology.
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