Novatiq

Novatiq, a privately owned company headquartered in the United Kingdom, was founded in 2019 and employs approximately 40 individuals. The company specializes in data, targeting, and identity solutions, focusing on a martech identity solution platform. It uses patented, privacy-first technology to create IDs based on pseudonymised first-party data, including consented customer intelligence from telco operators. This approach enables the identification and validation of users cross-domain and cross-device, engaging users that might otherwise be untraceable. Novatiq assists publishers, brands, and telcos, as well as global companies across financial services, automotive, healthcare, media, and entertainment sectors, by helping them manage audience views, enrich inventory, improve campaign performance, and enable personalised digital services while prioritizing privacy. The company holds multiple patents, is ISO 27001 certified, and complies with global privacy standards, operating globally from its UK base.