Novatiq

Novatiq, a privately owned company headquartered in the UK, was founded in 2019, employs approximately 40 individuals, and reported $4.7M in revenue as of 2024. Its main product focuses on data, targeting, and identity. The company functions as a martech identity solution platform that enables publishers, brands, and telcos to reach their audiences and provide customer experiences while prioritizing privacy. It utilizes patented, privacy-first technology to create IDs based on pseudonymized first-party data, including customer intelligence from telco operators. This approach allows it to identify and validate users cross-domain and cross-device, engaging otherwise 'ghost' users. Clients across financial services, automotive, healthcare, media, and entertainment utilize its platform to gain a 360-degree view of audiences, enrich inventory, improve campaign performance, and enable personalized digital services. The company holds multiple patents, is ISO 27001 certified, and complies with global privacy standards.