Octopus Interactive, a privately owned US-based company that was acquired by T-Mobile, was founded in 2018. With approximately 20 employees, it reported $1.4M in revenue as of 2023. The company specializes as a developer of user experience and devices for a rideshare entertainment and advertising platform.
On April 9, 2026, Octopus launched "Car Week 2026," a community content program designed to celebrate rideshare drivers and their vehicles, offering participants a chance to win $500. Previously, on March 6, 2026, the company introduced the JourneyTV Dashboard, a new performance command center within the Octopus Driver app. This dashboard features a "JourneyTV Score," a real-time percentage reflecting the active display rate of JourneyTV during Uber rides.
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