Ooona, a privately owned company headquartered in Israel, operates as a subsidiary of Trans Titles. Founded in 2012, the company, with approximately 20 employees, specializes in media managed services. It develops professional management and production tools tailored for the localization industry.
Ooona discussed media localization AI and content velocity at NAB Show 2026 on April 27, 2026, with Alex Yoffe emphasizing content velocity as a new competitive edge in the industry. Previously, on March 25, 2026, Ooona achieved the TPN Gold Star Shield, the highest level of content security accreditation from the Trusted Partner Network's newly enhanced Shield framework. Following its participation in IBC 2025, the company reiterated its mission to provide infrastructure for managing end-to-end media localization workflows by connecting various tools and engines. Earlier, on August 28, 2025, Ooona formed a strategic partnership with Ortana Media Group to streamline global media localization workflows, combining Ooona’s production tools with Ortana’s Cubix platform.
Ooona's customers primarily consist of media managed services and broadcast television and radio companies. Examples of Ooona's customers include The Kitchen--Global Localization and ITV. Ooona has commercial and technical partners like Blu Digital Group, XL8 and Ortana Media Group. Ooona has suppliers like Deepdub.