Ooona, a privately owned company headquartered in Israel, operates as a subsidiary of Trans Titles. Founded in 2012, the company, with approximately 20 employees, specializes in media managed services. It develops professional management and production tools tailored for the localization industry.
OOONA launched OOONA Go on September 2, 2026, a management system designed for small media localization companies to enhance operational efficiency and security. Previously, at NAB Show 2026 on April 27, Alex Yoffe discussed content velocity as a competitive advantage in media localization, addressing the demand for accelerated content delivery. This followed OOONA's achievement of the TPN Gold Star Shield on March 24, the highest content security accreditation within the Trusted Partner Network’s enhanced Shield framework. Earlier, on February 3, the company conducted an OOONA ToolKit Tour APAC, demonstrating its web-based production tools for creating, translating, reviewing, and converting timed-text files. These developments came after the company's participation in IBC 2025, where it sought to solidify its mission as an infrastructure provider for managing end-to-end media localization workflows, connecting various tools and engines.
Ooona's customers primarily consist of media managed services and broadcast television and radio companies. Examples of Ooona's customers include The Kitchen--Global Localization and ITV. Ooona has commercial and technical partners like XL8, Blu Digital Group and AgileTV. Ooona has suppliers like Deepdub.
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