Opticks

Opticks

http://www.optickssecurity.com
https://www.linkedin.com/company/optickssecurity/

Opticks, also known as CIMATAMA, is a privately held ad verification and fraud prevention company founded in 2018 and headquartered in Spain. The company offers DCB (Domain Context Blocking) fraud detection and prevention services. As of 2022, Opticks has a team of 30 employees and generates less than $10 million in annual revenue.

2022 Revenue

Founded

2018

Headcount

21

Headquarters

Spain

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

News Summary:

Opticks, an optical products manufacturer, launched its initial public offering (IPO) on March 27, with bidding open until April 3. The company offers a range of vision correction solutions, including manufacturing and supplying spectacle lenses and optical lenses. In other news, a recent advertising trends survey revealed that marketers are prioritizing audience-relevant channels, while an ad fraud report highlighted concerns about the scale of ad fraud rates within these channels. Fraudsters are employing sophisticated techniques to fake traffic from mainstream apps, resulting in significant financial losses for advertisers. Ad fraud is projected to cost advertisers $100 billion in 2023, a 25% increase from the previous year. This coincides with the expectation that global digital ad spending will exceed $626 billion in 2023. To address these challenges, the worldwide Anti-Fraud Software study provides insights into the market's potential and key characteristics, offering valuable information for advertisers seeking to prevent fraud.

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Opticks offers products in the ad tech industry. Opticks's product portfolio comprises of ad measurement and verification.

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Opticks's revenues were less than $10M in 2022. All the revenue comes from fraud detection and prevention.

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Mar

27th

2024

08:04

Funding Activities

Yash Optics & Lens IPO opens

Yash Optics & Lens IPO: The initial public offering (IPO) of Yash Optics & Lens Ltd, the optical products manufacturer, opened for public subscription today, March 27. The bidding for Yash Opticks IPO will close on April 3.Yash Optics & Lens offers a wide range of vision correction solutions. It manufactures and supplies spectacle lenses and optical lenses.

Oct

17th

2023

03:23

Ad Fraud Rates: Which Channels Does Invalid Traffic Impact the Most?

Ever wondered if your chosen advertising channels are as effective as they seem? According to our latest advertising trends survey, marketers are prioritizing audience-relevant channels. Yet, based on our 2023 Ad Fraud Report findings, marketers are also in the dark about the true scale of ad fraud rates within these channels.

Optickssecurity

Aug

16th

2023

04:12

Mobile App Fraud: How Fraudsters Fake Traffic in Famous Apps

Not content with just faking clicks and impressions on the average website with display ads, fraudsters are also using sophisticated ad fraud techniques to fake traffic from mainstream apps. And just like all ad fraud practices, this type of mobile app fraud is costing advertisers and marketers billions of dollars every year.

Optickssecurity

Jun

23rd

2023

03:30

Key Findings From the 2023 Opticks Ad Fraud Report

Last year, ad fraud was reported to cost advertisers $81 billion in losses. Now, in 2023, this figure is predicted to increase by 25% to a colossal $100 billion. Coupled with the fact that global digital ad spending is expected to surpass $626 billion in 2023, you’d expect advertisers to be on high alert to prevent fraudsters’ tricks.

Optickssecurity

May

24th

2023

16:04

Business Expansion

Top Brands DataWalk, IBM, NetGuardians, Sumsub, SAS, AltexSoft, Opticks, Softprom, Covery, Signifyd, Nethone, Nuance, FRISS, Pindrop, Quantexa, Splunk, NICE, Actimize, Fraud.net, Diligent, Forter, Ris

The worldwide Anti-Fraud Software study is a thorough analysis that evaluates and offers insights into the market’s potential in both the present and the future. It provides information on the Anti-Fraud Software market‘s size, trends, and other major characteristics, as well as its potential for expansion.

May

24th

2023

15:52

Business Expansion

Key Players DataWalk, IBM, NetGuardians, Sumsub, SAS, AltexSoft, Opticks, Softprom, Covery, Signifyd, Nethone, Nuance, FRISS, Pindrop, Quantexa, Splunk, NICE, Actimize, Fraud.net, Diligent, Forter, Ri

The worldwide Anti-fraud Solutions study is a thorough analysis that evaluates and offers insights into the market’s potential in both the present and the future. It provides information on the Anti-fraud Solutions market‘s size, trends, and other major characteristics, as well as its potential for expansion.

May

17th

2023

03:10

Artificial Intelligence

The Dark Side of AI: How Fraudsters Exploit ChatGPT for Ad Fraud

The rise of automated chatbots powered by artificial intelligence (AI) -- such as ChatGPT -- presents digital marketers with an endless number of opportunities, including generating quicker, cheaper ad content. However, this exponential growth also comes with a dark side: A new avenue of attack for fraudsters to destroy marketers’ campaigns and budgets.

Optickssecurity

Apr

19th

2023

03:35

Ad Fraud Prevention Technology vs. Fraudsters' Latest Tech

Ad fraud is like a game of cat and mouse. Fraudsters use ever-evolving tactics, techniques, and technology to perform ad fraud, profit from it, and circumvent traditional ad fraud protection measures to stay ahead. However, those battling it are also upping their game, with advertisers leveraging the latest ad fraud detection technology to fight back.

Optickssecurity

Mar

22nd

2023

03:58

How Invalid Traffic and Ad Fraud Limit SEO

What many marketers suspected for a long time has finally been confirmed: Organic traffic fraud, or invalid traffic, harms SEO. The evidence comes from a recent leak of Yandex's ranking factors, which clearly show that organic traffic fraud has a direct impact on a website’s SEO positioning.

Optickssecurity

Mar

14th

2023

08:11

How Red Lemon reduced their CAC by 19%

Red Lemon Media is a leader in lead generation in verticals like insurance, finance, energy and tourism. The pivotal part of their value proposition relies on providing high-quality performing traffic to their advertiser partners.

Optickssecurity

Mar

8th

2023

18:56

Top Brands DataWalk, IBM, NetGuardians, Sumsub, SAS, AltexSoft, Opticks, Softprom, Covery, Signifyd, Nethone, Nuance, FRISS, Pindrop, Quantexa, Splunk, NICE, Actimize, Fraud.net, Diligent, Forter, Ris

Global Anti-Fraud Software Industry research report examines the present condition of the market as well as projections for the years 2019-2029. Statistics from prior years are included in the business report. The study examines the expansion of the industry, important organisations, and upstream and downstream developments of the company.

Tricountyleader

Feb

22nd

2023

04:00

Painting a Unique Picture of Digital Users: Environics Analytics Launches Opticks Digital Powered by Vividata

TORONTO, Feb. 22, 2023 (GLOBE NEWSWIRE) -- Environics Analytics (EA) today announced the launch of Opticks Digital Powered by Vividata, a robust database providing a new multi-channel view of the online Canadian consumer. With measures for over 1,100 apps and websites, Opticks Digital ties granular online activity to consumer segments enabling organizations to use the insights for local marketing, tailored messaging and media planning.

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