Empello

Empello

http://www.empello.com
https://www.linkedin.com/company/empello/

Empello, a privately owned company headquartered in the UK, was founded in 2012, employs approximately 40 individuals, and reported $2.1M in revenue as of 2025. The company specializes in ad measurement and verification, providing fraud prevention for DCB, carrier billing, and value added services.

2025 Revenue

Founded

2012

Headcount

31

Headquarters

UK

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

News Summary:

Empello's co-founder, Gavin Dent, attended AfricaCom in Cape Town from November 11-14. Empello released its 2020 VAS/DCB Round Up Report, highlighting 24/7 industry monitoring. The company also released its 4th Annual Review on VAS and DCB marketing in 2023, including insights into fraud and contributions from team members across various regions. Empello offers webinars and product demos, access to which can be obtained via an online form. SecureAccess, a product offered by Empello, provides full validation of opt-in pages, even those hosted by third parties.

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Empello offers products in the ad tech and services industry. Empello's product portfolio comprises of ad measurement and verification.

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Empello's revenues were less than $10M in 2025. All the revenue comes from fraud detection and prevention.

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Mar

12th

2026

05:25

Morocco: Digital Ecosystem and VAS Market Overview

Morocco, located in North Africa, spans approximately 446,550 square kilometers and borders both the Atlantic Ocean and the Mediterranean Sea. With Rabat as its capital and Casablanca as its largest economic hub, the country is home to around 37 million people, characterized by a young and increasingly urban population.

Mar

10th

2026

18:30

Empello at telemedia Barcelona 2026

What a fantastic day in Barcelona! Last Monday, our team in Barcelona had a full schedule of highly engaging meetings with our clients and partners. It was a productive day where we shared key industry highlights and discussed plans for moving forward together.

Oct

21st

2024

18:30

Empello at Africacom 2024

Empello is back again! We’re excited to announce that Empello’s Co-founder, Gavin Dent, will be attending the AfricaCom in Capetown from November 11-14. This is a fantastic opportunity to connect and explore how we can grow our businesses together.

Feb

9th

2024

14:52

Product information

Secure Access – Consent Gateway SecureAccess provides full validation even where opt-in pages are hosted by third party aggregators or merchants and can be used…

Feb

9th

2024

14:52

Webinars & Videos

Access now! We often run webinars with market information, demos on our products and training. If you want to get access to our videos please fill out the form below:

Feb

9th

2024

14:52

Whitepapers & Research

Read Empello’s 2020 VAS/DCB Round Up Report Thanks to our 24/7 monitoring of the VAS/DCB industry and our position as the longest standing anti-fraud company in the…

Jan

25th

2024

09:22

Empello releases it’s Annual Review for 2023

Empello is delighted to announce the release of its 4th Annual Review covering its findings and research of the VAS and DCB marketing during 2023. Packed with the latest insights into VAS and DCB Fraud and with valuable contributions from multiple Team Members spanning Latin America, Africa, Europe and the Middle East, this edition has something for everyone, Carriers, Aggregators and Merchants.

Jul

9th

2023

11:45

Read Empello’s exclusive Annual Report 2022 now!

We are back with our traditional annual review of 2022 packed with exclusive insights and data curated by our team of experts. We hope that you will find it beneficial to you and to your business.

Mobile Ecosystem Forum

Mar

15th

2023

20:37

Bespoke Development Services

Our 10 stage Approach to successful projects 1. Requirements Capture Empello works directly with key stakeholders within the Carrier in a series of workshops to understand the requirements 2. Analysis Once the requirements have been captured, the Empello team analyses the requirements and creates a full specification document for approval by the client.

Mar

15th

2023

20:37

Empello FraudStop

Founded in 2012, Empello has an unrivalled global network of fraud intelligence – including on-page deployments, social media honeypots & external market monitoring.

Mar

14th

2023

18:30

Webinar: DIMOCO presents D-A-CH – 2022

Louise Ford, Managing Director of Empello and Bern Pichler, Payment Expert from Dimoco, representing Germany, Switzerland and Australia discuss Country Updates.

Mar

14th

2023

18:30

Webinar: Africa Development Connect, Telemedia

Omar Oualili, Head of Client Services at Empello and Charity Omondi, CEO at Africa Development Connect discuss country overview from East Africa Region with focus on Kenya and Mozambique.

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