Empello is a privately owned company founded in 2012 and headquartered in the UK. It specializes in providing ad verification and fraud prevention services for direct carrier billing (DCB), carrier billing, and value-added services. The company has a team of approximately 30 employees and generated less than $10 million in revenue in 2022.
Empello published its annual review of the Value-Added Services (VAS) and Direct Carrier Billing (DCB) industry for 2023. The report includes insights into VAS and DCB fraud, as well as contributions from team members across Latin America, Africa, Europe, and the Middle East. Empello also announced the release of SecureAccess, which provides full validation for opt-in pages hosted by third-party aggregators or merchants. Additionally, Empello offers webinars with market information, demos, and training, and invites interested individuals to fill out a form for access to videos.
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