Empello, a privately owned UK-based company founded in 2012, provides ad measurement and verification services. The company employs approximately 40 people and, as of 2024, reported revenues under $10 million. Its primary focus is fraud prevention within direct carrier billing (DCB), carrier billing, and value-added services.
Empello's co-founder, Gavin Dent, attended AfricaCom in Cape Town from November 11-14. Empello released its 2020 VAS/DCB Round Up Report, highlighting 24/7 industry monitoring. The company also released its 4th Annual Review on VAS and DCB marketing in 2023, including insights into fraud and contributions from team members across various regions. Empello offers webinars and product demos, access to which can be obtained via an online form. SecureAccess, a product offered by Empello, provides full validation of opt-in pages, even those hosted by third parties.
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