OptiTrack, a privately owned US company founded in 1996, develops and sells 3D motion capture and tracking hardware and software. Employing approximately 40 people, the company's revenue in 2023 was less than $10 million. While their website mentions generative AI, their core business remains focused on motion capture technology.
On March 31, 2025, OptiTrack released the Versa X line of motion capture cameras, extending high-precision motion tracking outdoors. On April 6, 2025, OptiTrack, alongside Planar, showcased their broadcast and media technologies at the 2025 National Association of Broadcasters (NAB) Show in Las Vegas. OptiTrack also introduced Duplex Mode™, a patent-pending technology enabling simultaneous marker and AI-powered markerless tracking. This innovation allows users to capture both marker-based and markerless data simultaneously.
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