OptiTrack

OptiTrack

http://www.optitrack.com
https://www.linkedin.com/company/naturalpoint/

OptiTrack, a privately owned US company founded in 1996, develops and sells 3D motion capture and tracking hardware and software. Employing approximately 40 people, the company's revenue in 2023 was less than $10 million. While their website mentions generative AI, their core business remains focused on motion capture technology.

Revenue

Founded

1996

Headcount

40

Headquarters

US

Primary Segment

Generative AI

Ownership

Privately Owned

News Summary:

On August 5, 2025, OptiTrack announced plans to demonstrate a new simultaneous marker-based and markerless motion capture solution at SIGGRAPH in Vancouver from August 11-14, 2025. A separate announcement, also on August 5, 2025, reiterated this plan. At the 2025 NAB Show, OptiTrack collaborated with Planar to showcase broadcast and media technologies.

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OptiTrack offers products in the enterprise tech industry. OptiTrack's product portfolio comprises of generative AI.

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Aug

7th

2025

18:30

New Offerings, Big Data/Analytics

OptiTrack to Showcase New Motion Tracking Solution at SIGGRAPH 2025

OptiTrack will demonstrate its new simultaneous markered and markerless motion-capture (mocap) solution at SIGGRAPH from August 11-14. Made possible through the recently launched Duplex Mode in OptiTrack’s Motive tracking software with a Body or Body-Unlimited license tier, the patent-pending solution aligns the high-precision marker-based tracking capabilities of OptiTrack cameras with Captury’s real-time markerless tracking technology driven by machine learning.

Animation World Network

Aug

6th

2025

18:49

New Offerings, Regulatory and Legal, CT_Monitor Company

OptiTrack to Showcase Duplex Mode Simultaneous Markered and Markerless Motion Tracking at SIGGRAPH 2025

CORVALLIS, OR, August 5, 2025 – OptiTrack today announced that it will demonstrate its new simultaneous markered and markerless motion capture (mocap) solution at SIGGRAPH from August 11-14, 2025, in Vancouver.

Aug

4th

2025

18:30

New Offerings, Regulatory and Legal, CT_Monitor Company

OptiTrack to Showcase Duplex Mode Simultaneous Markered and Markerless Motion Tracking at SIGGRAPH 2025

CORVALLIS, OR, August 5, 2025 – OptiTrack today announced that it will demonstrate its new simultaneous markered and markerless motion capture (mocap) solution at SIGGRAPH from August 11-14, 2025, in Vancouver.

Apr

17th

2025

18:30

Planar, OptiTrack Revel In NAB Show Floor Success

WASHINGTON, D.C.: The U.S. Military Academy and the U.S. Air Force Academy will no longer use race when deciding who gets in. For many...

Afghanistan Sun

Apr

15th

2025

13:30

Planar, OptiTrack Revel In NAB Show Floor Success

LAS VEGAS — Planar has built itself a reputation as a leading visualization technology company. At the NAB Show, it teamed up with 3D tracking systems affiliate company OptiTrack to showcase a selection of broadcast and media technologies that grabbed the attention of thousands of conference and expo floor attendees.

Radio & Television Business Report

Apr

7th

2025

02:16

Planar and OptiTrack Present Most Innovative Lineup of Broadcast and Media Solutions at NAB 2025

Today, Planar, a global leader in visualization technology, and affiliate company OptiTrack, the worldwide leader in 3D tracking systems, will showcase next-level storytelling with the companies’ leading-edge roster of broadcast and media technologies at the 2025 National Association of Broadcasters (NAB) Show.

Apr

6th

2025

16:20

Planar and OptiTrack Present Most Innovative Lineup of Broadcast and Media Solutions at NAB 2025

Companies strengthen leadership in immersive broadcast and media production with a broad portfolio of industry-leading LED display and precision motion capture tracking solutions Today, Planar, a global leader in visualization technology, and affiliate company OptiTrack, the worldwide leader in 3D tracking systems, will showcase next-level storytelling with the companies’ leading-edge roster of broadcast and media technologies at the 2025 National Association of Broadcasters (NAB) Show.

Apr

6th

2025

16:04

Planar and OptiTrack Present Most Innovative Lineup of Broadcast and Media Solutions at NAB 2025

LAS VEGAS--(BUSINESS WIRE)--Apr 6, 2025-- Today, Planar , a global leader in visualization technology, and affiliate company OptiTrack , the worldwide leader in 3D tracking systems, will showcase next-level storytelling with the companies’ leading-edge roster of broadcast and media technologies at the 2025 National Association of Broadcasters (NAB) Show . Copyright Business Wire 2025.

The Joplin Globe

Apr

5th

2025

18:30

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Mar

31st

2025

16:01

OptiTrack Bolsters Portfolio of Motion Tracking Solutions with New VersaX Outdoor Motion Capture Cameras

CORVALLIS, Ore.--(BUSINESS WIRE)--Mar 31, 2025-- Today, OptiTrack , the worldwide leader in 3D tracking systems, is bringing high-precision motion tracking outside with the release of the Versa X line of motion capture (mocap) cameras.

The Joplin Globe

Mar

18th

2025

16:00

OptiTrack Announces Revolutionary Duplex Mode Technology, Enabling Simultaneous Marker and AI-Powered Markerless Tracking

OptiTrack Announces Revolutionary Duplex Mode Technology, Enabling Simultaneous Marker and AI-Powered Markerless Tracking The groundbreaking solution redefines the possibilities of motion capture with unmatched maximum efficiency and precision The groundbreaking solution redefines the possibilities of motion capture with unmatched maximum efficiency and precision OptiTrack , the global leader in 3D tracking technology, today introduced Duplex Mode™, a patent-pending innovation that allows users to capture both marker-based and markerless data simultaneously for the first time.

Feb

24th

2025

22:45

Location Based Entertainment Market Advancements Highlighted by Size, Growth Trends and New Research Development Report to 2029 – Concord News Now

Microsoft (US), Google (US), Meta (US), NVIDIA (US), Unity Technologies (US), Sony Interactive Experiences (US), Samsung (South Korea), Barco Electronic System (Belgium), Panasonic (Japan), Huawei Technologies (China), HQ Software (Estonia), HTC Vive (Taiwan), Niantic (US), Vicon Motion Systems (UK), Optitrack (US), Springboard VR (US).

Concord News Now

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