Pakistan Cricket Board is a privately owned entity headquartered in Pakistan, founded in 1949, with approximately 520 employees, and reported $58.9M in revenue as of 2023. The organization functions as the governing body for cricket in Pakistan, specializing in spectator sports.

2023 Revenue

Founded

1949

Headcount

519

Headquarters

Pakistan

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

The Pakistan Super League (PSL) could hold its 2027 season in January, a potential shift discussed at a PSL Governing Council meeting in London on September 1, 2026. This consideration follows complaints from media rights holders regarding limited advertising revenues during the current April-May window, which clashes with the Indian Premier League (IPL). Previously, on September 1, Misbah-ul-Haq resigned as a Pakistan selector, a decision that came hours after the Pakistan Cricket Board dropped seven players from the Test squad and sent them home, along with coaches Sarfaraz Ahmed and Umar Gul, following a loss at Lord’s. Earlier, on July 27, sources indicated that Babar Azam accepted Pakistan's Test captaincy only after receiving assurances that he would eventually regain leadership across all three formats, with his appointment publicly announced on July 5 after meetings with selectors.

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Pakistan Cricket Board offers 5 products in the media and telecoms services and sports industries. Pakistan Cricket Board's product portfolio comprises of bat sports, search, social, and retail media and sports tickets, merchandise and sponsorship.
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Pakistan Cricket Board's revenues were less than $100M in 2023. Caretta Research has split Pakistan Cricket Board's revenue into 4 different product categories, the largest of which is cricket. For full access to Pakistan Cricket Board's revenue breakdown subscribe to Caretta Portal.
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Pakistan Cricket Board sells broadcasting rights of its 2 cricket competitions to 20 companies globally, covering 10 countries. Pakistan Cricket Board's rights holders include Sky Group.

Example Sports Rights Customers

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