Pakistan Cricket Board, a privately owned entity headquartered in Pakistan, was founded in 1949 and employs approximately 520 individuals. The organization reported $58.9M in revenue as of 2023. It functions as a tier 3 media tech buyer. The company's main product is spectator sports, and it serves as the governing body for cricket in Pakistan.

2023 Revenue

Founded

1949

Headcount

519

Headquarters

Pakistan

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Pakistan is set to field four debutants in their first One Day International against Bangladesh on March 11, 2026, marking the first time the ODI side has featured so many new players since 2008. This decision aligns with coach Mike Hesson's earlier pledge to integrate young talent, particularly those excelling with the Shaheens. On March 9, Hesson clarified that the exclusion of prominent players like Babar Azam and Saim Ayub was not punitive but a strategic move to build for the 2027 ODI World Cup, aiming to test promising talent given previous limited opportunities. Previously, on March 5, Salman Ali Agha and Mike Hesson retained their positions despite Pakistan's failure to reach the semi-finals of the T20 World Cup 2026, breaking the PCB's usual trend of high-profile dismissals after ICC event exits. Earlier on March 3, Hesson had come under scrutiny and faced player complaints to the PCB regarding his conduct and control over selection following the team's Super 8 stage exit from the T20 World Cup, a situation that followed selector Aleem Dar's reported resignation over concerns about Hesson's influence on selections. Concurrently on March 3, former Pakistan captain Sarfaraz Ahmed was reportedly in line to take over as the head coach for the Test side, a role that had been vacant for nearly five months since Azhar Mahmood’s interim oversight during the South Africa Test tour.

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Pakistan Cricket Board offers 5 products in the sports and media and telecoms services industries. Pakistan Cricket Board's product portfolio comprises of sports tickets, merchandise and sponsorship, bat sports and media and TV services.
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Pakistan Cricket Board's revenues were less than $100M in 2023. Caretta Research has split Pakistan Cricket Board's revenue into 4 different product categories, the largest of which is cricket. For full access to Pakistan Cricket Board's revenue breakdown subscribe to Caretta Portal.
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Pakistan Cricket Board sells broadcasting rights of its 2 cricket competitions to 20 companies globally, covering 10 countries. Pakistan Cricket Board's rights holders include Sky Group.

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