PathFactory

PathFactory, a privately owned company headquartered in the United States, is a subsidiary of Kaltura. Founded in 2012 and operating with approximately 90 employees, the company specializes in marketer and agency technology. Functioning as a content intelligence and personalization platform, PathFactory enables B2B marketers to create personalized content experiences for both accounts and individual buyers. It provides go-to-market teams with content engagement analytics to track buyer and content engagement throughout the buyer journey.