On September 24, 2026, Pika Labs spotlighted Vuvie AI-Bridge and Secret Level as members of its Pika API Club, noting their use of the platform to develop new projects and manage generative media budgets. Previously, on September 17, the company launched its "New Pika" AI creative platform, stating it was designed to serve creatives. This launch followed an August 24 article that characterized Pika Labs as known for speed and personality in social-first clips, while also identifying limitations for creating longer content. Earlier, on August 18, Pika Labs introduced two new features: "Pika Speech," which generates up to five minutes of speech from five seconds of reference audio, and "Pika Music," a tool enabling users to generate complete music pieces from various inputs such as ideas, lyrics, or existing tracks.