Plan B Media

Plan B Media, a publicly owned company headquartered in Thailand, founded in 2005, operates with an estimated 540 employees, and reported $290.1M in revenue as of 2025. The company functions as a Thai advertising and content conglomerate that has evolved from an out-of-home (OOH) media provider into an engagement marketing platform. It operates one of Thailand's networks of outdoor advertising assets, controlling digital screens, static billboards, and transit media across Bangkok’s mass transit systems and airports. The group has expanded into sports and entertainment rights management to drive viewer engagement, serving as the official commercial rights holder for the Football Association of Thailand (FAT) and the Olympic Games in the region, while also managing pop culture properties such as the idol group BNK48.