News Summary:
On August 18, 2026, MTG's Playamp division, encompassing studios such as Plarium, InnoGames, and Hutch, integrated AI tools across its development, art, marketing, and business intelligence pipelines. Playamp CEO Oliver Bulloss highlighted this strategic adoption for the newly-rebranded group of midcore game studios, which also includes Snowprint, Ninja Kiwi, and Futureplay. Previously, on July 7, 2026, Plarium released a new promo code, TOALLFROMMID, for its game RAID: Shadow Legends, adding it to the list of active codes available for redemption. This followed MTG's Q1 earnings presentation and Q&A session on April 28, 2026, hosted by CEO Maria Redin and CFO Nick Hopkins. Earlier, on April 4, 2026, RAID: Shadow Legends initiated its Community Weeks event, running until May 18, featuring login rewards, the Demon Coalition event introducing a tougher co-op version of the Demon Lord, and a Fusion Event from April 7 to 22 for the arrival of Mavara the Web Diviner.
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