Plarium, privately owned and headquartered in Israel, was founded in 2009 and employs approximately 1,390 individuals. The company specializes in computer games, functioning as a video games developer and publisher, operating as a subsidiary of the Australian gambling machine manufacturer Aristocrat Leisure.
Plarium recently introduced a new promo code, TOALLFROMMID, for its game "RAID: Shadow Legends," adding to the active in-game promotions as of early July 2026. This follows its parent company MTG's Q1 earnings call on April 28, where CEO Maria Redin and CFO Nick Hopkins hosted the presentation and Q&A. Earlier, on April 4, "RAID: Shadow Legends" launched its "Community Weeks" event, scheduled to run until May 18, which included the Demon Coalition co-op boss event and a fusion event from April 7 to 22 for the new champion Mavara the Web Diviner. In March, the game marked its seventh anniversary, commencing March 5, with "The Festival of Creation," introducing the new Argonites faction and offering the Legendary Champion Pelops the Victor through a limited-time fusion event that concluded on March 21, alongside other anniversary events, tournaments, and login rewards.
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