Plume Design, also known as Plume, is a privately owned, US-headquartered company. Founded in 2015 and employing approximately 430 individuals, the company reported $100.0M in revenue as of 2024. The company specializes in broadband and VAS software, providing home network management analytics and tools for telecoms operators and enterprise.
On July 23, 2026, Plume and Parks Associates released research ahead of NCTC’s The Independent Show, detailing how artificial intelligence is transforming the broadband subscriber experience. The research indicated that as gigabit speeds surpass 25% penetration in the US, broadband providers must shift from competing on speed to prioritizing customer engagement through advanced AI platforms, focusing on reliability, proactive management, and personalization. Earlier the same day, Plume appointed Peter Wulfraat as Chief Revenue Officer, with him reporting directly to CEO Dan Herscovici. Wulfraat brings more than 25 years of go-to-market leadership to drive global ISP growth, an appointment the company noted as a strategic investment reflecting current market momentum and global demand for its platform. Previously, on July 22, 2026, Plume discussed how combining its platform with Wi-Fi 7 can achieve Wi-Fi 8 outcomes today, explaining that while fully certified Wi-Fi 8 (802.11bn) routers and consumer devices are expected in 2028, early pre-standard hardware is already entering the market.
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Plume Design offers 4 products in the telecoms tech industry. Plume Design's product portfolio comprises of broadband and VAS software.
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Plume Design's revenues were less than $250M in 2024. All the revenue comes from managed Wi-Fi.
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Plume Design's customers primarily consist of telecoms companies. Examples of Plume Design's customers include Charter Communications, Jio and Comcast Corporation. Plume Design has commercial and technical partners like Cablenet Communication Systems, OpenSync and Akamai.
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