Purplle, also known as Manash Lifestyle and Manash E-Commerce, is a Privately Owned company headquartered in India. Founded in 2012, the company operates with an estimated 1,720 employees, specializing as an omnichannel beauty, cosmetics, and personal care e-commerce platform. It functions as a digital-first marketplace catering primarily to price-sensitive and value-driven consumers in Tier 2 and Tier 3 Indian cities. The platform provides personalized, data-led beauty recommendations and a vast inventory of affordable cosmetics, skincare, and haircare products, servicing millions of monthly active users and maintaining nationwide distribution centers and a fleet of brick-and-mortar retail experience centers.
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