On September 2, 2025, the Douyin E-commerce Security and Trust Center announced measures against merchants and influencers misusing artificial intelligence, including account and video removal. A separate report detailed how, during peak lunch hours in Chengdu, Sichuan province, four chefs prepared food, attracting over 50,000 live viewers on the platform. Another report included Douyin in a study tour showcasing China's AI and digital ecosystem innovation, alongside CloudWalk Technology and ZhongAn Insurance in Shanghai. A comparison of advertising monetization strategies highlighted Douyin's ecosystem, including live e-commerce, mini-programs, and payments, contrasting it with Meta and WeChat.
Douyin currently holds 10 broadcasting rights for sports competitions including american football, baseball, motorsports, combat sports, basketball, multi-sport and soccer | association football.