Qualtrics, a publicly owned company headquartered in the US, was founded in 2002 and employs approximately 6,080 individuals. The company specializes in software development, with co-headquarters in Seattle, Washington, and Provo, Utah. Qualtrics offers a cloud-based subscription software platform for experience management, which it launched in March 2017.
Qualtrics recently held its annual X4 customer event in Seattle, marking a change from its previous location in Salt Lake City. On April 2, partners from Bain reflected on the 2026 Qualtrics X4 conference, noting that brands invest in gathering customer insights but often do not use them to inform decisions impacting the customer experience. This can result in localized optimization that makes metrics appear favorable, yet leads to a poor, disjointed overall customer experience. Earlier on the same day, an analysis highlighted the necessity for Qualtrics to integrate with other enterprise HR technologies like Workday and Microsoft Viva in 2026. The report pointed out that Qualtrics, used for measuring employee sentiment, and other HR systems have historically operated in isolated environments, creating a fractured software landscape for IT leaders.
Qualtrics offers products in the enterprise tech industry. Qualtrics's product portfolio comprises of conferencing, ecommerce and customer journey technology.
Subscribe for full access to Qualtrics's products in full detail
Subscribe for full access to Qualtrics's revenue in full detail
Qualtrics's customers primarily consist of connectivity infrastructure, hospitals and Health Care and telecoms companies. Examples of Qualtrics's customers include Virgin Media O2, Intermountain Health and Qualcomm. Qualtrics has commercial and technical partners like Manchester City Football Club and Twilio. Qualtrics has suppliers like 6sense.
Subscribe for full access to Qualtrics's products in full detail 
