Qualtrics is a publicly owned American software development company founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill. Headquartered in Seattle, Washington, and Provo, Utah, it employs approximately 6080 people. The company's primary offering is a cloud-based subscription software platform for experience management, launched in March 2017.
Autodesk invested in Qualtrics XM to improve its customer experience program, resulting in higher repurchase and return service rates. A Qualtrics study of over 700 senior marketing and insights executives revealed that many are turning to synthetic data due to challenges in using traditional customer data for strategic actions. These challenges include a lack of timely and relevant insights, concerns about data quality, and a shortage of data-skilled personnel. Intermountain Health uses Qualtrics to unify feedback from patients, consumers, and caregivers to build trust and improve healthcare experiences.
Qualtrics offers products in the enterprise tech industry. Qualtrics's product portfolio comprises of conferencing, ecommerce and customer journey technology.
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Qualtrics's customers primarily consist of telecoms services, hospitals and Health Care and connectivity infrastructure companies. Examples of Qualtrics's customers include Virgin Media, Qualcomm and Intermountain Health. Qualtrics has commercial and technical partners like Twilio and Manchester City Football Club. Qualtrics has suppliers like 6sense.
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