Qualtrics, a publicly owned company with co-headquarters in Seattle, Washington, and Provo, Utah, United States, was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill. Employing approximately 6,080 individuals, the company reported $1.6B in revenue as of 2023. Primarily engaged in software development, Qualtrics functions as an experience management company, offering a cloud-based subscription software platform for experience management, which it launched in March 2017.
Qualtrics appointed Mike Potter as Chief Technology Officer, announced October 5, 2026, tasking him with leading platform architecture and engineering as the company expands its artificial intelligence capabilities across experience management, and overseeing core infrastructure and the technical integration of a unified architecture. Earlier, on October 7, 2026, brand intelligence specialist Kantar rolled out Kantar Experience Impact, a solution developed on the Qualtrics platform to link customer experience directly with brand strength.
Qualtrics's customers primarily consist of telecoms and hospitals and Health Care companies. Examples of Qualtrics's customers include Virgin Media O2, Qualcomm and Intermountain Health. Qualtrics has commercial and technical partners like Manchester City Football Club and Twilio. Qualtrics has suppliers like 6sense.
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