Qualtrics, a publicly owned company headquartered in the US, was founded in 2002 and employs approximately 6,080 individuals. The company specializes in software development, with co-headquarters in Seattle, Washington, and Provo, Utah. Qualtrics offers a cloud-based subscription software platform for experience management, which it launched in March 2017.
On February 20, 2026, CrowdStrike and Qualtrics introduced an integration that links CrowdStrike Falcon Shield with the Qualtrics XM Platform, allowing organizations to monitor user activity permissions, configurations, and data access in real time within customer and employee experience programs. Previously, on February 19, Qualtrics led a $5.3 billion debt raise for an acquisition, according to Bloomberg, amidst an environment where global tariffs and economic uncertainty rewarded firms with strong balance sheets.
Qualtrics offers products in the enterprise tech industry. Qualtrics's product portfolio comprises of conferencing, ecommerce and customer journey technology.
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Qualtrics's customers primarily consist of hospitals and Health Care, connectivity infrastructure and telecoms companies. Examples of Qualtrics's customers include Qualcomm, Intermountain Health and Virgin Media O2 (VMO2). Qualtrics has commercial and technical partners like Twilio and Manchester City Football Club. Qualtrics has suppliers like 6sense.
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