Rai Pubblicita

Rai Pubblicita is a privately owned company headquartered in Italy, a subsidiary of Radiotelevisione Italiana (RAI), founded in 1926 and employing approximately 670 individuals. The company specializes in advertising services, acting as a concessionaire for Rai's total video and total audio offerings, extending across digital and social platforms. It manages a cinema circuit with 158 venues and 710 screens throughout Italy, and oversees advertising collection for Radio Italia solomusicaitaliana and Radio Kiss Kiss. Its music-related offerings are complemented by partnerships with Vevo for digital and connected TV, and Friends & Vivo Multimedia for live entertainment. Rai Pubblicita transforms editorial content into commercial communication opportunities through total video and total audio projects delivered across various devices. The company employs a consulting approach, which is expressed through brand integration projects, and aims to strengthen brand identity and value through its publishers.