Rai Pubblicita

Rai Pubblicità, a privately owned Italian company founded in 1926, is the advertising sales arm of RAI (Radiotelevisione Italiana). Employing 670 people, the company manages advertising sales across RAI's video and audio platforms, including digital and social media channels. Its holdings include a cinema circuit with 158 theaters and 710 screens nationwide, as well as the advertising sales for Radio Italia solomusicaitaliana and Radio Kiss Kiss, positioning it as Italy's leading audio advertising group. Rai Pubblicità's portfolio also encompasses Vevo (digital and connected TV) and Friends & Vivo Multimedia (live entertainment). The company focuses on integrating advertising into RAI's editorial content across various devices, offering consulting services and brand integration projects. Its stated aim is to strengthen brand identity and value while contributing to Italy's economic development and aligning with RAI's public service mission.