Rise

Rise, a privately owned Israeli company founded in 2020, employs approximately 210 people. The company develops and provides artificial intelligence-powered solutions for digital advertising, specifically focusing on real-time bidding (RTB) optimization. Their core offering, Smart Auction Management (SAM), utilizes machine learning to improve auction efficiency through features such as supply-path optimization (SPO) and floor price optimization. This aims to maximize advertising revenue for their clients by improving the targeting and bidding processes within RTB auctions.