Rise

Rise, a privately owned company headquartered in Israel, was founded in 2020 and employs approximately 210 individuals. The company provides advertising services, leveraging AI to enhance digital advertising by integrating auction logic with RTB efficiency. Rise employs AI-driven algorithms to optimize auction processes in real-time bidding (RTB), aiming to reach relevant audiences. Its auction strategy incorporates Rise’s Smart Auction Management (SAM) solution, which utilizes advanced AI and ML to orchestrate auctions. SAM specializes in traffic shaping (SPO) and floor price optimization, monitoring and optimizing bids to facilitate data-driven decision-making.