Saudi Motorsport Company, also known as SMC, is a state-owned entity headquartered in Saudi Arabia. Founded in 2021, the company operates with an estimated 330 employees. Specializing in spectator sports, SMC functions as the dedicated commercial and operational entity established to unify the Kingdom of Saudi Arabia’s motorsport events. It also serves as the first public body in Saudi Arabia focused on commercializing motorsport at a national level.
On May 3, 2026, organizers announced that Paris will host an official press conference to unveil the route for the Dakar Rally 2027 in Saudi Arabia, as the Kingdom prepares to host the event for an eighth consecutive year. Previously, on April 22, 2026, Saudi Motorsport Company (SMC) and Extreme H formed a strategic commercial partnership. This collaboration aims to drive innovation in sustainable technologies and reinforce Saudi Arabia’s position as a global hub for motorsport. Earlier, on February 24, 2026, Jeddah demonstrated its capacity to host multiple top-tier events in quick succession, bringing the E1 World Championship's electric powerboat racing to its Red Sea waterfront before Formula E returned to the Jeddah Corniche Circuit under floodlights, showcasing the city's appeal as a major motorsport hub.
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