Saudi Motorsport Company, also known as SMC, is a state-owned entity headquartered in Saudi Arabia. Founded in 2021, the company operates with an estimated 330 employees. Specializing in spectator sports, SMC functions as the dedicated commercial and operational entity established to unify the Kingdom of Saudi Arabia’s motorsport events. It also serves as the first public body in Saudi Arabia focused on commercializing motorsport at a national level.
Saudi Motorsport Company (SMC) launched Super Early Bird tickets on August 25, 2026, for the 2027 Formula 1 stc Saudi Arabian Grand Prix, with the official race date to be announced later in the year. Previously, on August 17, 2026, Saudi Arabia received Formula E’s inaugural 'Best Host Country' award at the 2025/26 Season Formula E End of Season Awards in London, recognizing the destination's benchmark for event delivery infrastructure and partnership. Earlier, on May 3, 2026, organizers announced that Paris will host an official press conference to unveil the route for the Dakar Rally 2027 in Saudi Arabia, as the Kingdom prepares to host the event for an eighth consecutive year. This follows SMC and Extreme H announcing a strategic commercial partnership on April 22, 2026, aimed at driving innovation in sustainable technologies and strengthening Saudi Arabia’s position as a global hub for motorsport.
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