SBB Serbia Broadband, a privately owned company founded in 2002 and headquartered in Serbia, provides digital and analogue cable television and broadband internet services. Employing approximately 640 people, SBB generated revenues of around $250 million in 2022. It operates as a subsidiary of United Group, a larger telecommunications and media company in Southeastern Europe, and includes TotalTV among its subsidiaries.
On an unspecified date, e& PPF Telecom, a joint venture between Emirates Telecommunications Group Company and PPF Group, completed the acquisition of 100% of Serbia Broadband (SBB) for €825 million. This cash-free, debt-free transaction was financed through external debt secured by e& PPF Telecom. Separately, SBB settled an ICSID claim against Serbia related to allegations of harassment from state authorities. On February 14, 2025, Fitch Ratings reported that e& PPF Telecom Group B.V.'s acquisition of SBB is unlikely to affect its rating. Another news source reported a larger, €1.5 billion deal involving the sale of assets, including SBB, by United Group to e& PPF Telecom and Telekom Srbija.
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SBB Serbia BroadBand offers 3 products in the media and telecoms services industry. SBB Serbia BroadBand's product portfolio comprises of pay TV services.
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SBB Serbia BroadBand's revenues were less than $500M in 2022. All the revenue comes from pay TV.
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