News Summary:
Yettel, alongside A1 Srbija and Telekom Srbija, committed to UNICEF's Declaration for Action in the Interests of Children's Rights in the Digital Environment on April 28, 2026, a pledge reported on April 30. This declaration, signed at UNICEF's initiative, outlines efforts to enhance children's online safety, privacy, data protection, digital inclusion, responsible advertising, and the monitoring of business operations' impact on children's rights. Previously, on March 31, 2026, SBB legally merged into Yettel, becoming a single company. Both entities are owned by e& PPF Telecom Group, with SBB ceasing to exist as a legal entity and Yettel succeeding it. Earlier, on March 3, 2026, Yettel offered customers in Middle Eastern countries including Israel, Jordan, Qatar, Saudi Arabia, and the United Arab Emirates the option to activate three free 15-day "World 3GB" roaming add-ons for seven days. This followed the launch of Yettel's fifth annual device recycling campaign on February 3, 2026, which aims to recycle 2.7 million devices with customers by the end of 2027.
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