News Summary:
On April 1, 2026, Yettel and SBB, both owned by e& PPF Telecom Group, legally merged, with SBB ceasing to exist as a legal entity and Yettel becoming its legal successor. Previously, on March 4, Yettel enabled customers in Middle Eastern countries including Israel, Jordan, Qatar, Saudi Arabia, and the United Arab Emirates to activate three World 3GB 15-day roaming add-ons free of charge for seven days. Earlier, on February 4, Yettel launched its fifth annual device recycling campaign, aiming to recycle 2.7 million devices with customers by the end of 2027. This followed news on January 21 that the Voyo streaming platform extended its exclusive coverage of the "Fight National Championship" for two more years, making content available live to all users of Yettel and SBB TV services in Serbia and five other countries. On January 7, CEO Mike Michel had announced the legal merger with SBB, stating SBB's operations would continue under the Yettel brand, and outlined plans for Yettel Serbia to expand its 5G network throughout 2026, building on over EUR 100 million invested in 5G spectrum and EUR 60 million in network modernization in 2025.
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