Yettel Serbia

News Summary:

Yettel Serbia launched its fifth annual device recycling campaign on February 4, 2026, aiming to recycle 2.7 million devices with customers by the end of 2027 to promote responsible electronic waste management. Previously, on January 21, 2026, the company made content from the "Fight National Championship" (FNC) available live to Yettel and SBB TV service users in Serbia and five other countries, extending its cooperation with the Voyo streaming platform for two more years. On January 7, 2026, CEO Mike Michel announced Yettel Serbia's plans to continue expanding its 5G network throughout 2026. This follows over EUR 100 million invested in the 5G spectrum auction and more than EUR 60 million in 2025 for network modernization. Michel also stated a legal merger with SBB is scheduled for April 1, 2026, after which SBB will cease to exist as a separate legal entity, with its operations continuing under the Yettel brand. Earlier, between December 31, 2025, and January 1, 2026, Yettel's network saw over 720 TB of data exchanged during New Year's Eve, a 32 percent increase year-over-year, and handled more than 1.4 million calls. This followed Yettel's acquisition of 5G spectrum in the 700 MHz, 2600 MHz, and 3.6 GHz bands and renewal of rights for the 900 MHz, 1800 MHz, and 2100 MHz bands in an auction held by RATEL from November 3 to 7, 2025, for a total value exceeding €100 million.