Yettel Serbia is a privately owned company headquartered in Serbia, functioning as a tier 1 media tech buyer. It is a subsidiary of PPF Group and e&. Founded in 2022, it employs approximately 1,720 individuals and reported $682.9M in revenue as of 2025. The company specializes in telecoms, providing mobile, fixed, internet, and IPTV services.

2025 Revenue

Founded

2022

Headcount

1,713

Headquarters

Serbia

Primary Segment

Telecoms

Ownership

Privately Owned

News Summary:

On May 27, 2026, Opensignal crowned Yettel the 'Best Network' in Serbia for the first quarter of 2026, recognizing its superior performance in areas such as Consistent Quality, Time on Network, and Coverage Experience. The operator also shared the top ranking for Download Speed and Reliability Experience, and secured sole leadership in both Video Experience and Games Experience. Previously, on April 30, Yettel joined A1 Srbija and Telekom Srbija in signing UNICEF's Declaration for Action in the Interests of Children's Rights in the Digital Environment, committing to strengthen practices in children’s online safety, privacy, data protection, digital inclusion, and responsible advertising. This initiative followed the legal merger of SBB into Yettel on April 1, 2026, at which point SBB ceased to exist as a legal entity, with Yettel becoming its legal successor. Both companies operate under e& PPF Telecom Group. Earlier, on March 4, Yettel offered customers in Middle Eastern countries including Israel, Jordan, Qatar, Saudi Arabia, and the United Arab Emirates, the ability to activate three free World 3GB 15-day roaming add-ons over a seven-day period.

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Yettel Serbia offers 5 products in the media and telecoms services industry. Yettel Serbia's product portfolio comprises of consumer electronics, media and TV services and telecoms.
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Yettel Serbia's revenues were less than $1B in 2025. Caretta Research has split Yettel Serbia's revenue into 5 different product categories, the largest of which is mobile services. For full access to Yettel Serbia's revenue breakdown subscribe to Caretta Portal.
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Examples of Yettel Serbia's suppliers include Google, Kaltura and ZTE.

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