Scoota

http://www.scoota.com
https://www.linkedin.com/company/scoota/

Scoota, a privately owned UK-based company founded in 2015, provides a real-time bidding (RTB) and programmatic advertising platform. Employing approximately 30 people, the company reported revenues under $10 million in 2023. Its core offering is a system enabling the delivery of high-impact creative ad formats across multiple channels without requiring pre-existing marketplaces. This technology integrates with existing demand-side platforms (DSPs), offering clients control over ad delivery and providing detailed performance analysis. The platform includes tools for creating and managing dynamic ads for various formats, including desktop, mobile, digital out-of-home (DOOH), and connected TV (CTV). Scoota allows for integration with existing client systems or offers both self-serve and managed service options.

Revenue

Founded

2015

Headcount

Headquarters

Primary Segment

RTB and programmatic

Ownership

Privately Owned

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Scoota offers 2 products in the ad tech industry. Scoota's product portfolio comprises of RTB and programmatic.

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Scoota's revenues were less than $10M in 2023. Caretta Research has split Scoota's revenue into 2 different product categories, the largest of which is demand side platform (DSP). For full access to Scoota's revenue breakdown subscribe to Caretta Portal.

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