Sports Information Services (SIS), a privately owned company founded in 1986 and headquartered in the UK, employs approximately 1440 people. The company's primary business is providing betting content to sports betting operators. This content is delivered through dedicated betting channels and focuses on spectator sports.
Sports Information Services (SIS) strengthened its partnership with Hollywoodbets on an unspecified date, providing live draws for the South African operator. On an unspecified date, SIS Content Services, a subsidiary of SIS, agreed to offer H2H Global Gaming League (H2HGGL) games on the Hard Rock Bet Sportsbook. On August 20, 2025, SIS received the Princess Royal Training Award for its LEADERship Programme, a five-year program developed with Co-Creation and recognized by the City & Guilds Foundation and HRH The Princess Royal. SIS Content Services further expanded its US presence through an agreement to offer H2HGGL games on the Hard Rock Bet Sportsbook, providing access to over 225,000 eBasketball and eSoccer games annually.
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