SIS, also known as Sports Information Services, is a privately owned company headquartered in the UK. Founded in 1986, it employs approximately 1,440 individuals, focusing on spectator sports. The company specializes in producing betting channels to provide betting operators with content for betting.
On June 8, 2026, Hard Rock Bet launched an esports betting section on its platform through a partnership with Sports Information Services (SIS), adding sports simulation markets including eSoccer and eBasketball for users across its licensed states, providing continuous content independent of live sports schedules. Previously, on June 4, SIS Ltd's share price rose by 1.27% to ₹424.15, continuing a five-day winning streak and hitting a new 52-week high of ₹430, supported by robust quarterly financial performance. Earlier in the year, on February 19, RACECOURSE Media Group (RMG) expanded its in-play betting service to include Irish horse racing, successfully integrating real-time pricing into the offerings of Entain's Ladbrokes and Coral sportsbooks, William Hill, and the BetVictor group. This development was facilitated through RMG and SIS's media rights agreement with Horse Racing Ireland and the Association of Irish Racecourses, covering all 26 Irish racecourses. This followed SIS's partnership with Hollywoodbets, announced on February 11, to launch two new 49's draws, enhancing Hollywoodbets' live Numbers proposition and offering players across Africa added daily opportunities.
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