TrackMan, a privately owned Danish company founded in 2003, provides performance analysis technology to athletes and teams across various sports. Employing approximately 550 people, the company's primary product line uses proprietary radar technology to generate statistics and insights. Its clientele spans professional and amateur levels, encompassing sports such as golf, baseball, tennis, and track and field events. In 2023, TrackMan's revenue was below $250 million.
TrackMan first partnered with the PGA Tour in 2006, a collaboration that impacted how golf is played, measured, and experienced. The technology, initially used in fitting bays, provided data such as launch spin and speed, but also less familiar parameters like vertical and horizontal swing plane. Recently, TrackMan became the Official Launch Monitor and Official Ball Tracing Technology of the DP World Tour, a three-year partnership aiming to enhance the fan experience across various platforms. For simulator facilities, particularly in the northern hemisphere, TrackMan advises preparation for the busy season by checking hardware, familiarizing themselves with updates, and optimizing installations. One article discusses the importance of focus during the golf swing, highlighting the short timeframe and the impact of attention on performance.
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