TrackMan

TrackMan

http://trackman.com
https://www.linkedin.com/company/trackman-/

TrackMan is a privately owned company headquartered in Denmark, founded in 2003. Employing approximately 550 individuals, the company reported $335.0M in revenue as of 2025. TrackMan specializes in providing products for spectator sports, specifically offering solutions to professional and amateur athletes across a broad spectrum of sports including golf, baseball, tennis, hammer throw, and shot put. The company's operations are centered around its proprietary, radar-based technology, which is utilized for performance analysis and statistics.

2025 Revenue

Founded

2003

Headcount

962

Headquarters

Denmark

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On September 23, 2026, TrackMan released TPS 10.4, an update that introduces new tools for coaches, a new competitive format, and enhances 3D Motion Analysis. Previously, on September 17, 2026, the company highlighted how golf coach Dan Grieve utilizes its technology to improve short game skills, specifically detailing how the system tracks key metrics like attack angle, spin rate, launch angle, and land angle, helping golfers understand technique changes and adapt to different shots. Earlier, on September 10, 2026, TrackMan addressed common misconceptions about golf technology by explaining how it combines radar and cameras to achieve superior indoor accuracy, countering the assumption that camera systems are inherently better indoors than radar. This followed news from August 21, 2026, which detailed how PGA Tour players, including Rory McIlroy, use TrackMan to "train your feels back into where they need to be," underscoring its role in professional player development.

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Sep

23rd

2026

06:30

Emerging Tech, B2B Tag, Product Updates

TPS 10.4 Update: Match play, 3D Motion Analysis and more

TPS 10.4 includes new tools for coaches, a new competitive format and other improvements. Here’s a closer look at the updates: See more in 3D Motion Analysis 3D Motion Analysis gets a major upgrade in TPS 10.4.

Sep

23rd

2026

06:30

How to play Medinah from a course architect’s POV

The goal of the renovation was to make Medinah more playable for everyday golfers while preserving the strategic challenge for elite players. That meant creating more width, removing trees, improving drainage so the course could play firmer, and making positioning more important.

Sep

17th

2026

06:30

How Dan Grieve uses Trackman to build a better short game

Using Dan’s 3-Release System as the framework, they explore how changes in technique show up in key numbers such as attack angle, spin rate, launch angle and land angle — and how understanding those relationships can help golfers practice with more purpose, adapt to different shots and build a more reliable short game.

Sep

10th

2026

06:30

Emerging Tech, New Offerings

How Trackman combines radar and cameras for superior indoor accuracy

"Trackman is great outdoors, but camera systems are better indoors." It's one of the most common assumptions in golf technology. It's also one of the biggest misconceptions. The launch monitor industry often frames indoor golf technology as a choice between radar and cameras.

Aug

21st

2026

06:30

Emerging Tech, B2B Tag

How Tour players use Trackman to build feel

In a recent article on Golf.com, Rory McIlroy talked about using Trackman to “train your feels back into where they need to be.” That’s a good description of something I see every week on the PGA Tour.

Aug

21st

2026

06:30

Trackman iO Maintenance Guide: 2026 Routine Checklist

Reboot the unit at least every other day to keep it running smoothly. Do not leave it in an idle/sleep state for extended periods without a full power cycle. Inspect the lens windows on the unit periodically for dust or smudges.

Aug

3rd

2026

06:30

Events and Conferences, New Offerings

Virtual Fan Swing: Take on the DP World Tour pros

Instead of chasing them over 18 holes, you'll meet them on the one piece of common ground every golfer shares: a single shot, closest to the pin, no excuses. Bringing fans closer to the game The idea behind the Virtual Fan Swing is simple: create a competition that connects amateur golfers and DP World Tour players in a way that has never been done before.

Jul

21st

2026

06:30

Emerging Tech, B2B Tag, Events and Conferences, New Offerings

Virtual Fan Swing: Take on the DP World Tour pros

What if you could do more than just watch the world's best golfers compete? What if you could stand in their footprints, same shot, same pin, same pressure, and see how you measure up? That's the idea behind the Virtual Fan Swing, a new joint venture from Trackman and the DP World Tour that turns spectators into competitors.

Jul

6th

2026

01:00

Performance Center: Better practice with better feedback

Performance Center in Trackman Performance Studio (TPS) is built for golfers who want more from practice than a soggy glove and the general feeling that things are moving in the right direction. “When you're on the range, the shots don’t count as much and you can sometimes get into this routine of just banging balls out there,” Trackman Co-founder and CTO Fredrik Tuxen says.

Jul

6th

2026

01:00

Emerging Tech, B2B Tag

Trackman iO Home vs. Home Complete: Which to choose

Up front, the most visible difference is course access. With Trackman iO Home, you currently get access to around 70 courses, while Trackman Home Complete includes our full library of more than 550 courses and counting.

Jun

2nd

2026

01:00

What is a Golf Launch Monitor?

A golf launch monitor is a device that measures the physical data of your golf shot — capturing what happens at the moment of impact and tracking what the ball does afterwards. The data it produces covers parameters like ball speed, launch angle, spin rate, carry distance, club path, face angle, and more than 40 additional data points depending on the system.

May

22nd

2026

01:00

Emerging Tech, B2B Tag

Trackman partners with U.S. National Development Program

Through the partnership, USNDP athletes and coaches will have year-round access to Trackman technology, including remote skills and practice testing through connected Trackman accounts. Trackman representatives will also provide on-site support at national junior team and state junior team camps.

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