TrackMan

TrackMan

http://trackman.com
https://www.linkedin.com/company/trackman-/

TrackMan is a privately owned company headquartered in Denmark. Founded in 2003, with an estimated 550 employees, the company reported $264.7M in revenue as of 2024. It primarily focuses on spectator sports, offering products to professional and amateur athletes in a broad spectrum of sports, ranging from golf, baseball, and tennis, to hammer throw and shot put. The company utilizes its proprietary, radar-based technology to drive performance analysis and statistics.

2024 Revenue

Founded

2003

Headcount

550

Headquarters

Denmark

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On November 16, 2025, Trackman partnered with the DP World Tour to launch "Sunday Setups," a new playing experience designed to bring real-world course configurations, including tee boxes and pin placements from championship courses played by professionals, into Trackman-powered simulators.

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Apr

8th

2026

18:30

Trackman University is growing. Here’s what comes next.

What began with the basics of ball flight is now expanding into a broader, more connected learning experience. With the introduction of the Learning Hub, lessons, resources and self-testing now live in one place, making it easier to move through content and track your progress.

Feb

24th

2026

18:30

Big Data/Analytics

The business case for Trackman 360

Revenue, utilization, and year-round golf The modern golf club is powered by more than tee times and traditions — it runs on data. Today’s operators face mounting pressure to increase revenue, extend the season, engage members, optimize staffing, and justify every investment.

Jan

13th

2026

18:30

Emerging Tech, B2B Tag

3D Motion Analysis: Unlocking the body–ball connection

Every coach has been there — the swing looks one way, the ball flies another. Players talk about feel. Coaches talk about cause and effect. But in the gap between those two lives the mystery: what really happened? That’s where 3D Motion Analysis comes in.

Jan

6th

2026

18:30

Trackman Talks: The winning edge with Michael Brennan

There’s a moment in every player’s development when improvement stops being about effort and starts being about clarity. Not clarity of intent or motivation, but clarity of evidence — what is actually happening, round after round, shot after shot.

Dec

21st

2025

18:30

Must-play Courses: December edition

Short courses. Big fun. Par-3 layouts have come a long way, from the scruffy practice loops of old to some of the most thoughtfully designed, joyfully playable courses in the world. They’re fast, fun, family-friendly, and surprisingly bold in both strategy and style.

Nov

16th

2025

18:30

A new way to play: Sunday Setups

Ever wonder what it would be like to play the same championship courses the pros play, hitting from the same teeboxes and firing at the same pins? Now you can. Trackman is partnering with the DP World Tour to launch Sunday Setups, a new playing experience that brings real-world course configurations into Trackman-powered simulators.

Oct

14th

2025

18:30

CT_Monitor Company

Know your numbers: How Map My Bag can save you strokes

You’ve striped your 7-iron 175 yards on the range before. But was that carry or total? Downwind or into the breeze? Off a perfect lie or out of the rough? And more importantly, can you do it again when the pin’s tucked over a bunker? This is where Map My Bag — formerly known as “Find My Distance”— comes into play. It’s designed to give you a clear, personalized distance profile for every club in your bag. Not just one number but two: carry and total.

Oct

12th

2025

18:30

Artificial Intelligence

Tracy: The AI-powered swing analysis tool in Trackman

Tracy is Trackman’s AI-driven swing analysis tool, designed to provide data-backed insights into a golfer’s swing. Tracy interprets real-time data from Trackman launch monitors to detect swing characteristics, pinpoint inefficiencies, and highlights areas for improvement. Unlike traditional coaching tools, Tracy goes beyond surface-level observations, delivering precise, objective feedback based on measurable swing metrics.

Oct

9th

2025

18:30

Capital Refinance/Restructure, CT_Monitor Company

Unlock your full potential with Trackman Optimizer

Trackman Optimizer is a game-changing feature designed to help golfers unlock their full potential by providing data-driven insights. By comparing actual shot data to optimal performance benchmarks, it allows players to make precise adjustments and improve their game efficiently.

Sep

28th

2025

18:30

CT_Monitor Company

Trackman Talks: From data to victory at East Lake

Execution, then proof Fleetwood’s success came down to executing the “success formula” set before the week: High driving accuracy World-class approach play Strong putting inside 15 feet After the week, the ledger matched the plan: Fleetwood ranked first in strokes gained putting, first across several putting-distance bands, and fourth in driving accuracy — numbers that don’t happen by accident.

Sep

22nd

2025

18:30

TPS 10.2 is here — see what’s new and update today

With indoor season right around the corner, Trackman Performance Studio 10.2 arrives with new features designed to give players more ways to play and practice — and to give sim centers more tools to keep their customers happy.

Sep

4th

2025

18:30

Trackman Talks: Decoding data with Dana

Dana's evolution of coaching with Trackman From models to measurement Dana Dahlquist first encountered Trackman in the fitting bays of major manufacturers, when the technology offered little more than launch, spin, and speed. What caught his attention were the unfamiliar parameters—vertical swing plane, horizontal swing plane—that raised more questions than answers.

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