TrackMan is a privately owned company headquartered in Denmark. Founded in 2003, it employs approximately 550 individuals and reported $264.7M in revenue as of 2024. The company maintains its focus on spectator sports, offering products to professional and amateur athletes across a broad spectrum of disciplines, including golf, baseball, tennis, hammer throw, and shot put. TrackMan utilizes radar-based technology for performance analysis and statistics.

2025 Revenue

Founded

2003

Headcount

550

Headquarters

Denmark

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On April 20, 2026, Trackman highlighted the "Practice mode" within its Trackman Range, describing it as the core engine for golfer sessions. Earlier, on April 8, 2026, the company expanded Trackman University by introducing a new Learning Hub, which centralizes lessons, resources, and self-testing to streamline content access and progress tracking. This follows a February 24, 2026, discussion on the business case for Trackman 360, which focuses on helping golf clubs increase revenue, extend seasons, engage members, and optimize operations through data. Previously, on January 13, 2026, Trackman introduced its 3D Motion Analysis, designed to help coaches understand the connection between a player's swing and ball flight by revealing what truly happened. The company also hosted "Trackman Talks" on January 6, 2026, featuring Michael Brennan, who discussed the importance of clear evidence for player development.

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