Smart Protection, a privately owned company headquartered in Spain, was founded in 2015. The company has approximately 130 employees and reported $991,753.20 in revenue as of 2021. Specializing in content security, it utilizes an AI-powered platform to safeguard brands from digital threats, focusing on protecting revenue and reputation. Its services involve continuously monitoring marketplaces, social media, and search engines to detect and eliminate issues, including Anti-Piracy for takedowns of illegal live streams and VOD content, Brand Protection for removing counterfeit products, Anti-Impersonation for finding and removing fake social media profiles and apps, Domain Management to combat cybersquatting, and Ads Control for removing fraudulent advertising.

2021 Revenue

Founded

2015

Headcount

94

Headquarters

Spain

Primary Segment

Content security

Ownership

Privately Owned

Deployments

6

News Summary:

On August 21, 2026, Smart Protection reported a success story where it assisted a US-based probiotics brand in eliminating 96.56% of 2,819 unauthorized listings across seven marketplaces, operated by 1,007 sellers in 26 countries, within 10 months. The collaboration also led to the dismantling of over 50 fraudulent websites and the deindexing of more than 230 infringing links from search engines. Previously, on August 18, the company detailed how parallel distribution erodes brand control in the luxury sector, explaining that brands can lose control over where, by whom, and at what price their products are sold. Earlier, on August 12, Smart Protection highlighted the growing grey market in Argentina, noting that 35% of phones sold in the country move outside formal channels, representing over 3.2 million devices annually and estimated tax losses of USD 400 to 500 million. On August 4, it also addressed the grey market in Colombia, distinguishing it from counterfeiting by emphasizing the loss of brand visibility over genuine products' sales channels and pricing. This follows a July 22 discussion on the broader impact of the grey market in Latin America on revenue and margins, where unauthorized sellers capture demand for original products across various channels at unapproved prices.

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Smart Protection offers 6 products in the media tech industry. Smart Protection's product portfolio comprises of content security and sports tech.
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Smart Protection's revenues were less than $10M in 2021. Caretta Research has split Smart Protection's revenue into 2 different product categories, the largest of which is anti-piracy, monitoring and takedown. For full access to Smart Protection's revenue breakdown subscribe to Caretta Portal.
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Smart Protection's customers primarily consist of computer Games, sporting Goods and broadcast television and radio companies. Examples of Smart Protection's customers include Mondraker, Win Sports and Riot Games.

Example Customers

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