Smart Protection, a privately owned Spanish company founded in 2015, specializes in online content security. Employing approximately 130 people, the company reported revenues of around $1 million in 2021. Its primary service focuses on protecting brands and their content from online threats.
Digital threats, including fake accounts, fraudulent ads, and illegal product sales, pose significant financial risks, impacting revenue, consumer trust, and business continuity. The evolution of AI is creating more sophisticated digital fraud, utilizing synthetic identities, voice cloning, and deepfakes. Current threats spread rapidly across multiple platforms and employ increasingly sophisticated tactics, rendering manual or reactive methods insufficient. These threats include impersonation, scam ads, fake websites, and counterfeit listings on marketplaces. Fraudulent ads on Instagram, for example, deceive users and damage the reputations of legitimate businesses.
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Smart Protection offers 2 products in the ad tech and media tech industries. Smart Protection's product portfolio comprises of ad measurement and verification and content security.
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Smart Protection's revenues were less than $10M in 2021. Caretta Research has split Smart Protection's revenue into 2 different product categories, the largest of which is anti-piracy, monitoring and takedown. For full access to Smart Protection's revenue breakdown subscribe to Caretta Portal.
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Smart Protection's customers primarily consist of sporting Goods, computer Games and media and TV services companies. Examples of Smart Protection's customers include Mondraker, Riot Games and Win Sports.
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