SoFi Stadium and Hollywood Park, a privately owned entity headquartered in the US, was founded in 2020 and employs approximately 480 individuals. The company operates in the spectator sports sector, overseeing a 70,000-seat stadium that serves as the home for NFL games for both the Los Angeles Chargers and Los Angeles Rams. The venue is designed to feature sporting events, including the Super Bowl and the Opening and Closing ceremonies of the 2028 Olympics in Los Angeles, alongside hosting major concerts and other entertainment throughout the year.
Kanye West announced his first Los Angeles concert in five years, "YE: Homecoming," set for April 3 at SoFi Stadium, on March 10, 2026, ahead of his forthcoming album "Bully." Previously, on March 9, 2026, For The Record unveiled "Teen Beat Live," an immersive 80s movie mixtape experience launching CineVita’s Spring Season at Hollywood Park, next to SoFi Stadium. This follows the March 4, 2026, announcement that global superstar Bruno Mars added a fifth and final Los Angeles show for his Romantic Tour at SoFi Stadium on September 30, 2026, following record-breaking ticket sales. Earlier, on February 23, 2026, HARD Events revealed the lineup for the return of the HARD Summer Music Festival, scheduled to take place in Inglewood on August 1-2, 2026.
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